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Global business environment assignment : Zara

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Added on  2021-01-01

Global business environment assignment : Zara

   Added on 2021-01-01

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Global business environment assignment : Zara_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11.Identify and discuss micro and macro environmental factors that changed nature of modernbusiness in the global environment.............................................................................................12.Discuss the reason why it is important that individuals and organisations to manageresponsibly, sustainably and behave ethically............................................................................3CONCLUSION................................................................................................................................3RFERENCES...................................................................................................................................4
Global business environment assignment : Zara_2
INTRODUCTIONA business is an organisation where people work together. It can be an organisation andeconomic system where goods and services are exchanged fro one person to another or fro earnmoney (García-Álvarez, 2015). This assignment based on Zara, it is a Spanish fast fashionretailer which is founded in 1975 by Amnancio Ortega and Rosalia Mera. This report willdiscussed about micro and macro environment that changed nature of modern business in theglobal environment. Further will be defined about the reasons why it is important to manageindividuals and organisations responsibly, sustainably and behave ethically in relation to social,cultural, economic and environmental issues. MAIN BODY1.Identify and discuss micro and macro environmental factors that changed nature of modernbusiness in the global environmentMicro environment refers to that environment under which an organisation operate itsbusiness. In Zara, it refers to that environment which is in direct contact with the businessorganisation and can affect the routine activities of the company. All those factors such ascompetitors, customers, employees, shareholders etc. that affect the business strategy of a firmare known as micro environment factors. Employees or labour is one of the most important andessential factor of production for a company that help the firm to run its business. Inn Zara, theyare the important factor or resource for the business of the organisation. Skilled employees canhelp an organisation to achieve its organisational goals and objectives. Zara operate its businessglobally and experienced employees has expertise to support the company to get success. Atpresent or modern time, it is important for the company to have skilled and experienceemployees to fulfil the needs and demands of the consumers when the organisation operate itsbusiness in global environment. Customers are the central part of any business because they help in increasing sales orgenerating revenue. Cause of use of technologies there are various changes occurs in the needsand demands of customers. In Zara, the firm operate its business worldwide and producesproducts according to the needs, culture, values and beliefs of different consumers (Gockeln,2014). This micro environment factor affect the nature of modern business because theorganisation produces various products according to consumers needs. For example, Pakistan1
Global business environment assignment : Zara_3

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