Importance and Effectiveness of Marketing Information System in the Hospitality and Tourism Industry

ESSAY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing information system is designed for the marketing to make decisions
accordingly which can help the company have a better functioning and have a high profitability.
System is where all the data of marketing is formally collected, analysed, stored and then the
information is given to the managers of the company so that they can make decisions
accordingly. Opera property management system (PMS) is also designed so that all the data can
be collected in one place and that will make the functioning of the hotel better. Mandarin
Oriental Hyde Park, London is a five star hotel in United Kingdom which is having 141 rooms
and 3 restaurants and 1 bar in the hotel. The hotel was renovated and restarted in 2000 so that the
customers needs and demands could be matched by the hotel. The report consists of the
importance of marketing information system and its effectiveness within a hospitality and
tourism industry.
MAIN BODY
It is very essential for the hotel like Mandarin Oriental Hyde Park, London to have a
better functioning in respect of marketing for the organization so that they can maintain their
reputation in the market (Edghiem and Mouzughi, 2018). The organization is using Opera
property management system so that they can provide the customers and the internal departments
of the organization can be maintained well. There are a set of standards which Mandarin Oriental
Hyde Park hotel has created for themselves so that they can have a better customers service and
make a better impact on the customers so that they travel with the same hotel again in the future.
There are a lot of ease in the functioning of the hotel because it is making a lot of factors in the
hotel have a better information of the working of the hotel in market (António, de Almeida and
Nunes, 2017). The system is good for 24×7 kind of services like Mandarin Oriental Hyde Park
hotel is providing to the customers because they operate all the time so that whenever the
customers need the services the hotel fulfils them from time to time.
To make a hotel function it is very essential that there is a communication in the hotel so
that they can get a competitive advantage in market which is a very essential element for
Mandarin Oriental Hyde Park hotel (Gretzel, 2017). The hotel is having a lot of rooms in the
hotel which have to be managed well since Mandarin Oriental Hyde Park is a five star hotel
which has set high standards for themselves so that they can have a better functioning for
1