Essential Business Communication

Running Head: BUSINESS COMMUNICATION
Business Communication
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BUSINESS COMMUNICATION1
Introduction
Communication is considered to be important part of the organization to achieve the
target what they are intending to obtain in the process. This is critical for the organization to
look after so that they can communicate with the employees and can motivate them to work
hard in the firm (Veltsos, 2017). This will automatically assist the firm to perform well in the
marketplace and to gain the popularity in the process. Communication in the business
organization should be given importance so that the manager can manage the day-to-day
work and the teams as well as the firm can gain the target that they are aiming for in the
marketplace (Minasyan & Midova, 2017). It can also be noticed that the internal
communication which is there in an organization assist the organization to determine their
perspective towards the goals and help them to achieve the same in the process.
Therefore, it can be said that to achieve the success in the industry in which the
organization is operating, the firm need to possesses an effective as well as efficient
communication within the company (Malyuga & Orlova, 2017). This will assist them to
eliminate the problem that they possess in the organization and let gain the profit in the
process.
Organizational Narrative
Organizational narrative is storytelling in an organization which is essential for the
communication to be effective in front of the employees as well as in from the consumers and
the marketplace. This narrative enables the organization to maintain a transparent and clear
communication so that the identity of the brand can be clear and concise to the consumers;
audience can engage with the brand so that the production rate can increase and the
motivation of the employees as well (Muhr & Sløk-Andersen, 2017). This also showcase the

BUSINESS COMMUNICATION2
leadership quality along with the knowledge that is being gathered and shared in the process.
Therefore, it can be said that the narrative is essential for the firm as well as to motivate the
employees in the process so that they can feel motivated and can work hard in the
organization. This will ultimately help them to obtain the success that they are looking
forward in the marketplace.
There are few benefits that can be look after so that the importance of the narrative
style of communication can be understood in the process and they are:
 Identity of the Brand: The narrative storytelling of the organization implements
values as well as mission and action of the organization when they are facing any
problem or they are doing anything for the benefit of the company. This will help
the employees as well as the consumers to understand the image as well as actions
that are being taken by the organization is correct or not (Riach, Rumens & Tyler,
2016). This automatically enhance the image of the organization in the
marketplace and this needs to be communicated in the process so that they can
achieve the success in the marketplace.
For example: If the company is providing health care to the employees or the
patient who are suffering from any deadly disease then, this will automatically
enhance the image of the organization in the marketplace. This can be possible
only with the help of the strong narrative or story telling ability of the company.
 Engagement of the Audience: In narrative storytelling this is an essential factor
that need to be look after by the organization that how much they are able to
engage the audience in the marketplace. This will automatically enable the firm to
gain the popularity in the marketplace and this technique is being taken up by the
organization so that they can achieve the target as well in the process (Vaara,