Principle of Marketing: Tencent Report 2022

Running Head: PRINCIPLE OF MARKETING: TENCENT
Principle of Marketing: Tencent
Name of the Student:
Name of the University:
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PRINCIPLE OF MARKETING: TENCENT1
Executive Summary
The research report provides a clear idea regarding the principle of marketing of the Tencent
company in the marketplace. The report focuses on the critical success factor of the
organization along with that marketing mix of the brand in the marketplace. Lastly, the report
also provides a clear idea regarding the recommendation that can be followed by the brand so
that they can achieve the target that they are willing to obtain in the marketplace. This will
automatically enable the organization to expand in the marketplace and to generate huge
amount of money in the end.

PRINCIPLE OF MARKETING: TENCENT2
Table of Contents
1.0. Introduction.....................................................................................................................3
2.0. Critical Success Factor....................................................................................................4
2.1. CSF 1: Needs of the Customers...................................................................................4
2.2. CSF 2: Customer Segmentation..................................................................................5
3.0. Marketing Mix................................................................................................................5
4.0. Recommendations...........................................................................................................7
4.1. Recommendation for Needs of the Customers............................................................7
4.2. Recommendation for Customer Segmentation............................................................8
5.0. References.......................................................................................................................9

PRINCIPLE OF MARKETING: TENCENT3
1.0. Introduction
Tencent is a Chinese multinational company which was founded in the year 1998 and
the company mainly deals with the internet-related service, which is the main product as well
as service of the organization. The company in recent times mainly introduce games in the
marketplace which is being downloaded by the users from the Google Play Store (Long and
Liu 2017). The company mainly target the kids, teenagers as well as the adults who use smart
phones to play games. This is essential factor for the growth of the firm in the marketplace all
around the world. As the company mainly deals with the internet based products and services
so it is essential for the organization to understand that its main motto is to deal with the
customers satisfaction as they do not possess any tangible products in the marketplace both
domestically and internationally (Zhang et al. 2016).
The organization is the one of the largest video game company in the whole world
and that is the sole reason they are quite popular in the marketplace and this helps the firm to
obtain the success that they are intending to gain in the process. The organization mainly
depends on the e-commerce in the marketplace and that is why they are able to reach to the
customers in less possible time (Wu et al. 2019). This ultimately enable the company to
flourish in the marketplace and to achieve the success in the process. Thus, it can be said that
the company is able to gather the information regarding the taste and preference from the
internet and can work efficiently to meet the demand of the marketplace in the process.
Therefore, it is crucial for the firm to flourish in the marketplace and look after the customer
base that they possess in the process, so that they can generate revenue from the market and
can gain the popularity in the process (Greeven and Wei 2017).