Business Plan for Eternal Threads: Clothing Brand in London

Getting started
Whose plan is this?
Business and owner details:
Fashion industry is at boom in UK. It is seen that there are various opportunities that are available
in the market. So, the business will be established in London at main street.
Business name:
The name of business will be “Eternal Threads”
Owner(s) name:
ABC
Business address and postcode:
Eternal Threads will be established at High Street, London.
Postcode: W8 5ED
Business telephone number:
020*****
Business email address:
[e-mail]
Home address and postcode (if different from above):
Same as above High Street, London.
Postcode: W8 5ED
Home telephone number (if different from above):
Same
Home email address (if different from above):
[e-mail]

Section one
Executive summary
1.1 Business summary:
The “Eternal Threads” will work as a clothing brand. There will be variety of products for the
customers. The business organisation will also provide trendy clothes to the customers in order to provide
them best. There are various products that ill be provided by the company (Abd Ghani and et.al., 2017).
They will provide clothes for men, women and children.
1.2 Business aims:
The aims of “Eternal Threads” are as follows:
 To establish strong position in the market.
 To reach more customers
 To provide value to the customers.
1.3 Financial summary:
It is important to set budget in starting. It will help the business organisation to arrange finance
and use the same in an appropriate manner.

Elevator Pitch
1.4 Your business name:
“Eternal Thread”
1.5 Strapline:
“New Clothes, New Passion”
1.6 Elevator pitch:
“Eternal Thread” is a new business venture that will provide trending clothes to the customers. It will be
an outlet providing best quality goods to men, women and children. It is seen that in the initial phase they
will capture women (Brink, 2018). The aim is to provide affordable goods to the customers and enhance
their living standard.

Section two
Owner’s background
2.1 Why do you want to run your own business?
I have done management course and that motivated me to do my own business. I have keep
interest in fashion and love to make designer clothes. I also understand, that to earn good amount of
money it is required to start own business. I want to establish a clothing brand and provide trending
clothes to the customers.
2.2 Previous work experience:
I have worked in Marks and Spencer. It helped me to attain good knowledge about the clothes that
must be used. It also assist in knowing about the trend in the market. I have also done internship in
clothing brand.
2.3 Qualifications and education:
I have done management course in business. It helped me to know about the resources required to
start a business.
2.4 Training:
I have taken training related to management. It will help to work effectively and do the business.
Along with that while internship the training was provided that was related to intellectual skills. It also
helps in doing business and dealing with costumers.
Details of future training courses you want to complete:
It is seen that digitalisation is in the trend. Now I will like to get training in use of digital
marketing. It will help me to market the products in an effective manner (Che Rusli, 2020). I want to
learn about the ways of transforming my business online.
2.5 Hobbies and interests:

My hobbies include:
 Reading books and novels
 Doing creative home projects
 Playing guitar and songwriting
 Running and Yoga
 Playing video games
2.7 Additional information:
I belong to a business family. This is also a motivating factor. My family member motivates me to
start business and guide me. My friends are also in favour of starting the business and help me at every
stage.

Section three
Products and services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
“Eternal Threads” is a business in fashion industry. The provide wide rang of clothes to
customers. It provides trends clothes that are fashionable. The business will focus only on clothes for
women. They will provide variety to the women that are of high quality.
3.3 Describe the different types of product/service you are going to be selling:
In future the business will expand its operations. They will provide clothes for men and children.
3.4 If you are not going to sell all your products/services at the start of your business, explain why
not and when you will start selling them:
Due to lack of capital and uncertain nature of business the business will only sell products for
women. After doing business for around 5 years and earning good amount of profit, the business will start
serving clothes to men and children.
3.5 Additional information:
In future the business organisation will also start there operation online. “Eternal Threads” will
use social media marketing to attract more and more customers (Fernando and Indunil, 2020). It will help
to reach more customers and persuade them to buy the goods and services of business.