An Ethical Business Model - Desklib

An ethical business Model

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Triple bottom line........................................................................................................................2
Ethical challenges and ways to minimize the same.....................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In the recent times, each business has to run in ethical manner which demonstrates
respect for their employees that value opinions and treat all workers equally. The chosen
business model is business to consumer in which a canned fizzy drink as a product is chosen
under Coca-Cola. For that, the report will describe how resources and process contribute towards
a triple bottom line and identify ethical challenges and ways to deal with the same.
Triple bottom line
It is a business concept where business needs to commit to measure their social and
environment impact. It is also broken into three P’s i.e. profit, people and planet. In the context
of chosen product, it has been identified that for profit, company generates it for shareholder and
effective planning initiatives are carefully designed that assists to maximize profit by reducing
cost and mitigating risk (Avdeev, Nassiripour and Wong, 2019). Here, resources like workers
assists to develop effective planning that assists to create better outcomes. According to second
component i.e. people where quotes company serve can serve society by ensuring a fair hiring
practices. This in turn assists to gain competitive advantage and its competitors like, Pepsi also
ensure that they comply with ethical practices so that effective results can be generated. In
accordance with its third component, it has been identified that Coca-Cola ensure that its canned
fizzy drink packaging does not cause any negative impact over planet, however its rivalries and
earlier the company itself become a strongest contributor to damage the environment.
Through the triple bottom line, it has been identified that companies are focusing upon
resources and process which mainly contribute to meet the triple bottom line concept. Thus, the
chosen business model ensure that it maintain ethical and sustainable practices that assist to meet
the competitive advantage over its rivalries (Mandal, 2021). For example, it can be reflected that
chosen brand act with respect, honesty and integrity that help to maintain the culture and comply
with FEMSA Code of ethics.
Ethical challenges and ways to minimize the same
There are number of key areas where Coca-Cola faces different ethical challenges and it
somehow affect the overall performance of a company. The list of ethical challenges that
affected the brand image along with ways to minimize the same are as mentioned below: