Ethical Marketing in Social & Environmental Responsibility | PPT

Marketing

Ethical marketing in social &
Environmental responsibility
 Ethical marketing is a focuses on responsibility in business, fairness
and honesty.
 Although right and wrong is subjective, general sets and guidelines are
put in place so as to ensure that a company’s intended to broadcast
and achieve.
 There are various approaches to ethical issues in the modern economy.
 In general, they can be reduced to the fact that the thesis “Everything
that is economically effective is moral” is perceived by some scientists
as correct, by others as false.
 In order to improve the consumer-oriented, humane direct marketing
system, the Marketing Association has adopted a code of ethics (Garg,
& Sharma, 2017).

Cont...
 So, the formation in marketing takes into account moral standards is
a complex process, but objectively necessary.
 And although some critics believe that many companies only want to
appear ethical, and not be so, even such a position is likely to lead to
success.
 Other manufacturers; discrediting the honor, dignity and business
reputation of competitors; advertising prohibited goods; discrediting
people who do not use the advertised goods.
 A common form of unfair advertising is information that uses a
slightly modified foreign brand. The latest violation is the most
common in our country.