Ethical Theories and IT Ethics: Applying Ethical Theory to Data Collection and Privacy

ETHICAL THOERIES AND IT ETHICS
Data Collection: “Harvesting” Personalities Online
Assignment 3: Applying Ethical Theory
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Data Collection: “Harvesting” Personalities Online
Table of Contents
Introduction......................................................................................................................................2
Utilitarianism Theory.......................................................................................................................2
Deontology theory...........................................................................................................................3
Contract theory................................................................................................................................3
Virtue theory....................................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................6
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Data Collection: “Harvesting” Personalities Online
Introduction
With the changes in economic condition, there are several theories that have been
developed to identify the ethical issues and problem in the different cases. In this case, ethical
issues in data collection in reference to harvesting the personalities online and other big data
analysis have been taken into consideration. This case assists in identifying the issues based on
the Cambridge analytical and other related points. It will also emphasis upon voters that focuses
on the demographics and other related issue (Raicu, 2018).
The case highlights the issues and problems of the Cambridge analytical in deontological
reasoning of the business. It consists of the questions that consider the rules which assist in
analyzing the ethical issues in the undertaken questions. This case also emphasizes upon the
universal passage of time and how it undertakes the rules of the equality on the concerned
stakeholders. This case is undertaken to highlight the transparency and data privacy of the
information which needs to be protected from the ill-intentioned persons Therefore, in order to
ethically analyze this case; four different ethical theories have been used named utilitarianism,
deontology, Contract and virtue theory. These all theories have shown how ethical issues in the
harvesting personalities online of the Cambridge analytical could hamper the concerned persons
(Solum, Galleries, & edu Page, 2017).
Utilitarianism Theory
This theory focuses on determining the rightness and wrongness of the particular action
given in the case. This case showcases the necessary details and data related to handling the
gathered data related to private cache and managing the needs of the concerned stakeholders with
the psychological researchers. It has also examined the consequences of how people perceived
the collected data and how it might affect the rightness of the particular acts. The utilitarian
thinking has also shown that data collected should be kept safe and secure to keep the data
privacy of the individuals (Mill, 2016). This utilitarian theory has assisted in rescuing the people
form the wrong doing and handle the role with the criticism and concepts. This theory focuses on
bifurcating the right and wrong doing of the individual .The main objective of the theory is to
assists individuals with the rightness of the happiness of the students how are indulged in
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