Enforce the Order: A Case Study on Ethical Theories

Running head: ETHICAL THEORY
Case Study: Enforce the Order
Name of the student
Name of the University
Author’s Note

ETHICAL THEORY
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Table of Contents
1. Introduction.........................................................................................................................2
2. Utilitarianism theory...........................................................................................................2
3. Deontology theory..............................................................................................................3
4. Virtue theory.......................................................................................................................3
5. Contract theory...................................................................................................................4
6. Conclusion..........................................................................................................................4
Bibliography...............................................................................................................................6

ETHICAL THEORY
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1. Introduction
The paper mainly reflects on one of the news article “Enforce the Order”. It is found that
on 26th March 2018, it was announced by the federal trade commission that investigation
related with the Facebook practices will be reopened including the Cambridge analytical
breach. (FTC: Enforce the Order, 2019). The announcement was generally made because of
the number of violations. It is found that the paper utilizes ethical theories including virtue,
contract, deontology as well as utilitarianism in order to review the entire scenario as per the
ethical theories.
2. Utilitarianism theory
According to Faulhaber et al. (2019) utilitarianism is mainly defined as the normative
theory that is associated with ethics and which generally places the locus of the entire right as
well as wrong as per the result of selecting a particular action over the other actions which are
mainly present. It is found that the since the year 2011, a number of violations generally
occurs including the Cambridge Analytical breach. In addition to this, there are a number of
complaints against ignoring the setting related with privacy, users tracking, marketing to
children and more (Liu, Schuckert & Law, 2018). In one of the recent study it is reflected
that 80% of the users of social media are generally concerned about the businesses as well as
advertisers who will access their data while 64% said that the government must take proper
action in order to properly regulate the social media related companies (FTC: Enforce the
Order, 2019). It is analyzed that the FTC has generally not taken any step in order to stop this
type of issues and the actions that are taken by the FTC again the violations are not
considered ethical as they have not taken a single step for reducing the issues.