role of recognition of the morality of any judgment, which should happen prior to the occurrence
of any moral reasoning. Moreover, as the advanced stages of moral development hierarchy of
Kohlberg are tending towards leading judgment, driven by other forces as self-interest, it may be
expected that identification of moral issues with following engagement of moral judgment-
making process in comparison with non-moral decision making process will effect with better
behavior. (JONES & RYAN, 1998)
The second article is Pinto Fires and Personal Ethics: A script analysis of Missed Opportunities
by Dennis A. Gioia in 1992. This article highlighted the self engagement of the writer in the
early phases of the well-known Pinto fire case. Initial focus of this article had highlighted the
insider matter of the fact and decision-making situation, which was responsible for his initiation
of timely recall of faulty automobiles. An analysis of cognitive script of personal experience is
then presented to explain the factors responsible for decision, which is now normally found as a
perfect culture of study in immoral performance of corporate domain. The writer emphasized on
different models of ethical judgment in organizations with implicit assumption, which can be
recognized by people with the occurrence of ethical or moral conflict during confrontation. This
consideration is basic assumption of individual ethical practice. The author found the unexplored
ethical issues in this context as debatable prevalent situation, which emphasized on the
unawareness of organizational people of handling a problematic issue with the product. This
problem is related to ethical behavior of the organizational people. The considered case is not a
generalized concept for problems and subsequent solutions; instead this was a typical issue. In
case of formal issues, the same can be attended through prevalent cognitive statute, but here the
issue was not related to typical ethical factors in respective content of cognition. The main
critical aspect is the script schemas, which were driving cognition with respective action during
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