This article discusses the importance of ethics, values, corporate social responsibility and sustainability in an organization. It elaborates on managing ethical standards, going beyond organization’s interests and the challenges faced by managers in an organization. The article also talks about the ways through which managers can promote ethics in organizations and the basics of ethical standards being sustainable and socially responsible. The relationship between upholding ethical standards being sustainable and socially responsible is also discussed. Finally, the article concludes by discussing the challenges faced by managers in managing ethical standards and going beyond organization’s interests.