Ethics, Sustainability, and Community

This document discusses the impact of ethics and sustainable practices on communities, with a focus on water pollution caused by the BASF Chemical industry in South Africa. It explores stakeholder analysis and the role of social and environmental awareness in ethical marketing strategies.

ETHICS, SUSTAINABILITY
AND COMMUNITY

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
PART 2............................................................................................................................................3
1. Ethics and sustainable practices and their impact on communities........................................3
2) Stakeholder analysis ..............................................................................................................4
3) Social and environmental awareness in ethical/ sustainable marketing strategy ..................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Water Pollution is caused due to contamination of water. It contains harmful toxic and
chemicals. However, the report will highlight about the BASF Chemical industry of south Africa
which uses high amount of chemicals and hazardous products which leads to water pollution.
solvents and metals can pollute the rives and affect the natural resources of the environment.
these harmful chemical impose negative impact on the environment.
PART 1
Covered under posture
PART 2
1. Ethics and sustainable practices and their impact on communities
Education is fundamental for developing accountable water use for the chemical industry.
However, efficaciously reducing urban water pollutants starts off evolved by using information
how the company's actions make a contribution to pollutants in sewage and treatment centres.
Further, possibilities stand up in their everyday action which could forbid extra waste from
getting into water drainage.
Furthermore, taking path to repair urban waters from multiplied pollutant discharge is as
easy as communities and stakeholders being aware about the results in their activities (Tengö and
et.al., 2017). Moreover, things like house products, assertion prescribed drugs down the drain, or
maybe recycling unsafe substances may have an effect on how a great deal pollutant discharge
can enter nearby storm drainpipe. However, chemical industries local clean-up, public works,
and environmental health department could have services available to gather risky or non-
degradable substances and merchandise and thus, analysing the various benefits of reusing
rainwater will also help in minimizing waste discharges. Further, Rainwater may be reused to
water the company's landscape and promote accountable water conservation.
Further, the BASF company may also get engage in community projects thus, these can
promote those in the local network to be answerable with sourcing chemicals or merchandise that
are trustworthy or degradable (Dangi and Jamal, 2016). Thus, educating the companies about
installing low flow of water furnishings, converting water conduct, and so on can all assist direct
waste material discharge faraway from sewage and water treatment centres.

Chemical Agricultural manufacturing practices of BASF company measure up as massive
causal agreement for water pollutants. Further, substance are washed off from agricultural
chemical lands into lakes, rivers, and oceans inflicting soil orientation. Further, company can
make use of erosion and sediment manage techniques to restrict run-off trends and maintain back
the soils in their industries (Bosselmann, 2016). However, green agricultural exercise techniques
like crop rotation, protective covering, planting repeated vegetation, contour ploughing, and
putting in silt fences can reduce the consequences.
Moreover, anti-pollutants laws and policies at local and global levels are complete
measures for limiting water pollution. Thus, the BASF company must adopt legal guidelines as
have usually played a superb position to make certain water pollutants levels are kept to the
minimal (Jain, 2016). Moreover, environmental protection regulations such as the easy Water
Acts work to make certain that anti-pollution laws are affected and follow to all tremendous
waters including floor water.
2) Stakeholder analysis
Stakeholder is the person, which can be individual, or may in group or an organisation
who are affecting the work of the organisation, their working structure to achieve a common
goal. Thus, stakeholders can be any may be owners, directors, suppliers, government, employees
and unions (Crane and Matten, 2016). They have the full rights to know the management of the
company and their working structure and how they use various technique to achieve goals. As
through stakeholder, the role of company are enhancing and also they earn profits by satisfying
them at large scale. For every organisation they have to play an important role to satisfy their
stakeholder and also it's the duty of the stakeholder to acted in an honest and loyal manner (Jain,
2016). Thus, in the case related to water pollution they all affect the environment also they have
to closely examine the working of the companies to examine the factors which affecting the
environment through water.
It also determines that the approaches of Stakeholder Management Techniques also
conflict due to having a close relationship with the key stakeholders of the company (Stakeholder
Management Strategies, 2019).

Illustration 1: Stakeholder Management technique
Source:- Stakeholders Management Strategies, 2019
In this technique they have to closely monitor their employees regarding the task which is
assigned to them is to completed within the allotted time. As organisation success depends upon
the strategy of the employees which they used to achieve goal (Melby and et.al., 2016). As they
have to behave ethically and also have to work within the rules which is imposed by the
companies to accomplish the task. As mostly cases occurs for the employees that they the gap
from the work which is to be completed before time and also they reported wrong statement
about the commitment of work. So in such cases it is the duty of the senior person to monitor the
work of the employees as they mostly diluted the waste article in the water which is harmful
when the companies is engaged with the chemical work (Mani and et.al., 2016). As mostly
diseases occurs due to water pollution and by imposing strict norms still employees dispose most
of the waste in the waters which they further neglect to do that.
Keep satisfied results in satisfying the customers through the products and services which
they are offering. As the business grow by fulfilling the customer needs and satisfy them with
their products. The success and failure of the business depends upon the customers positive
attitude towards their business (Bosselmann, 2016). As customers also usually throw the waste in
the market afters using such products which result in arising more smell in the water which
affects the environment through air. As waste is just the way to pollute the environment. As it

generates various ways which customer have to behave ethically in the market so that they can
save the environment for future perspective.
Organisation had to properly informed the government about the norms which they are
implementing in the organisation regarding the protection from water pollution (Le Breton-
Miller and Miller, 2016). As government impose certain norms to every organisation and they
are bound to follow it without any default. They impose certain punishment on neglecting any of
the norms. As protection of water is the first priority of every member and companies and if they
dispose their waste into them than it's their own negligence which they have to face in near
future. As government also order to organisation to conduct various activities or campaigns
regarding protection of water or stop putting disposal in water. Through this strategy they can
adopt various interests of people and also initiate some good changes which happens in the
society (Dangi and Jamal, 2016).
They have to manage closely their supplier regarding the products and resources which
they are supplying in the market. Supplier is those who are linked with the organisation on
internal bases. They know the complete working structure of the companies and also provide
resources which helps companies to produce the products at large scale. They have to closely
examine the packing and labelling of the products it doesn't harm, the water (Stock, Carolan and
Rosin, 2015). As if they are destroyed it brings bacteria in water which harm the human life. So
in that case they have to supply such products which are eco friendly and they can be reused. By
this process they can save many resources and also can reuse the available resources to save for
future growth.
Stakeholder mapping positioning (Stakeholder Mapping, 2014).

As the employees are completely informed about the working as they have to engage the
business activities for future growth and their duties is to know the complete trust regarding the
company progress to achieve goal. They have to meet the need so the customers so that they can
show more interest in their products and the activities which the business are conducting to meet
the needs and wants of the customers. Thus, its is the duty of the organisation to mange the
government norms as their first priority regarding protection of the environment (Tengö and
et.al., 2017).
The two important stakeholder which are more impacted to organisation for future
growth are in firstly the society and secondly employees. As most of the diseases are occurred
due to water which not only affect the human life but also cause infection to animal which is
more dangerous. As mainly people threw waste and other disposal items in the water which is
more hazardous to the life. As it occurs with bad smell out from that waste which causes
breathing problems and most of the asthma cases arise due to such pollution and secondly the
Illustration 2: Stakeholder Mapping
Source:- Stakeholder Analysis mapping, 2019

result arises from the employees. As they both are the future of the company and the success of
the company depends upon their integrity only (Yin, Qian and Singhapakdi, 2018). Employees
are very much familiar about the company working and they know that how much are occurred
from such resources and how they can be re utilizing instead of putting in the water. As many
industry just to dispose their waste or make there clear, user the pipelines which directly dispose
their waste in water. As this is more dangerous as they are affecting the life of their employee
and also the people stay near that areas.
3) Social and environmental awareness in ethical/ sustainable marketing strategy
The strategy which the companies need to adapt in case of social and environmental
marketing techniques to enhance the future growth is related to CSR activities. If business adopts
this technique in useful way they can grow their business to a large scale and also enhance the
employee's motivation and learning towards company to attain new objective (Quarshie, Salmi
and Leuschner, 2016). As corporate Social responsibility (CSR) usually helps companies to earn
profits and also retention of their employees for longer term.
In this technique the employees are trained that how they have to behave with their senior
manger and also they matter related to communication and language which they used to discuss
and communicate matters for the befits of the company. As through this activity they provide
chance to the employees to discuss the factors which they face at they time of workings and also
they conduct various activities which guide them to work as a team. To achieve goal as a team
helps them to attain more profits and also the risk is reduces. As all the employees bring lot of
ideas, thoughts and creative mind to create new products in the market which bring more
business to the company and also enhance their reputation in the market.
Government imposes certain rules regarding conducting CSR activities which every
companies had to follow to protect the environment and contribute in some social work. They
mostly commit this activity through charity or any type of campaigns which helps employees to
behave ethically and maintain sustainability in the market (Pompper, 2015). This activity is done
so that it cam somehow improve the society in wider terms. As in matters related to water
pollution, companies organise various plan or training session to guide the usefulness to save the
water. As this strategy helps both social and environmental factors and also help business to
increase their sales and profits of the company by using the CSR activity. CSR also provide

benefits to the community as they expanded their potential level of bringing changes in the
environment for better scale. As the community is affected by the customers, stakeholders,
employees and also the activities which is committed by the business.
This CSR activity helps the business to use some innovative and creative technique to
enhance the customer interest towards such activity (Feldbauer-Durstmüller, Sandberger and
Neulinger, 2019). It is necessary for not employees but also companies as they take into account
the interest of employees towards the work or achieving the targets. As they came to know more
about their employees and their way of completing the work and their behaviour with other team
member in the premise. The potential to face the risk and also to overcome from the problems
are also judged through this activity. This helps society to be more stress free from the activities
which is committed by any employees in the working hours. As the government minutely
examine the CSR activities which is committed by company.
CONCLUSION
From the above report it is concluded that water pollution is contaminant of water due to
various human activities such as dumping water bottles and chemical generated from industries.
It is also outlined that waste generated from chemical industry impurity water bodies which is
harmful for human.

REFERENCES
Books and journals
Bosselmann, K., 2016. The principle of sustainability: transforming law and governance.
Routledge.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Dangi, T. and Jamal, T., 2016. An integrated approach to “sustainable community-based
tourism”. Sustainability. 8(5). p.475.
Feldbauer-Durstmüller, B., Sandberger, S. and Neulinger, M., 2019. Sustainability for centuries:
monastic governance of Austrian Benedictine abbeys. Leadership in the Context of
Religious Institutions. p.35.
Jain, P., 2016. Dharma and ecology of Hindu communities: sustenance and sustainability.
Routledge.
Le Breton-Miller, I. and Miller, D., 2016. Family firms and practices of sustainability: A
contingency view. Journal of Family Business Strategy. 7(1). pp.26-33.
Mani, V. and et.al., 2016. Supply chain social sustainability for developing nations: Evidence
from India. Resources, Conservation and Recycling. 111. pp.42-52.
Melby, M. K. and et.al., 2016. Beyond medical “missions” to impact-driven short-term
experiences in global health (STEGHs): ethical principles to optimize community benefit
and learner experience. Academic Medicine. 91(5). pp.633-638.
Pompper, D., 2015. Corporate social responsibility, sustainability and public relations:
Negotiating multiple complex challenges. Routledge.
Quarshie, A. M., Salmi, A. and Leuschner, R., 2016. Sustainability and corporate social
responsibility in supply chains: The state of research in supply chain management and
business ethics journals. Journal of Purchasing and Supply Management. 22(2). pp.82-97.
Stock, P. V., Carolan, M. and Rosin, C. eds., 2015. Food utopias: reimagining citizenship, ethics
and community. Routledge.
Tengö, M. and et.al., 2017. Weaving knowledge systems in IPBES, CBD and beyond—lessons
learned for sustainability. Current Opinion in Environmental Sustainability. 26. pp.17-25.
Yin, J., Qian, L. and Singhapakdi, A., 2018. Sharing sustainability: How values and ethics matter
in consumers’ adoption of public bicycle-sharing scheme. Journal of Business Ethics.
pp.1-20.
Online
Stakeholder Management Strategies. 2019. [Online]. Available through:
<https://www.pmi.org/learning/library/stakeholder-management-strategies-applying-risk-
management-7479>.

Stakeholder Mapping. 2014. [Online]. Available through:
<https://continuingprofessionaldevelopment.org/stakeholder-mapping-key-to-successful-
project-management/>.