Impact of Ethics and Sustainability in Organisational Culture

Running Head: INTRODUCTION TO BUSINESS
INTRODUCTION TO BUSINESS
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1INTRODUCTION TO BUSINESS
Ethics in business is considered to be an important aspect for sustaining business for
future. As a matter of fact, the most of the firms formulates code of conducts with the purpose to
retain the standards of the products and services and formulating an environmental stewardship
in order to increase the market value of that company. It can be argued that ethics and social
responsibly are identified as a strategic step for the organisations to continue its business
flawlessly. Moreover, the ethic is also associated with generating positivism towards the
employees in order to reduce employee turnover and incorporate more creativity and innovation.
On the basis of this understanding, the aim of this essay is to create an understanding regarding
the impact of the ethics and sustainability in organisational culture. Moreover, the essay also
encapsulates a thorough study of the recent peer reviewed articles and literatures to get a glimpse
of the empirical point of view in this context.
According to Bishop (2013) ethics and sustainability are considered to be the cornerstone
of the foundation of a good business environment (p. 636). It is comprised with the concept of a
moral standpoint that most of the business organisations should or must imply in their
organisational framework. As a matter of fact, the role of the ethics in business is very much
dynamic and associated with the good business environment that a company should follow. For
an example, the code of conducts in the name of ethics helps to maintain a good business
environment inside the organisations. It resembles with the idea to secure the interests of the
employees by putting more emphasis on the workplace environment and prohibiting illegal
practices like the discrimination, exploitation and ensuring workplace health and safety. As far as
the study of Beeri (2013) is concerned it can be argued that the role of the ethics in business
identifies the responsibility of the organisations towards its employees (p. 75).

2INTRODUCTION TO BUSINESS
Moreover, ethics is also related to formulate a sustainability value and standard that
indicates the role of the company in developing the community and its social orientation. In this
regard, Amini & Bienstock (2014) argued that the primary focus of the organisations are
extensively relied upon yielding profit as far as it can (p. 14). However, the ethical
considerations stimulate this process by establishing a social duty of the organisations. As a
result of that social responsibility has become a strategic measure for the organisations in order
to ensure their future responsibility. In the research conducted by Baumgartner (2014) it was
seen that most of the organisations are keen to develop a suitability effort to flaunt their
responsibility as a social entity (p. 260). In this context, sustainability is associated with the
corporate sustainability and the environmental sustainability. As far as Bishop (2013) is
concerned, corporate sustainability deals with the Corporate Social Responsibility (CSR) and the
friendly attitude towards the customers (p. 633). On the other hand, the environmental
sustainability of any organisation is resembled with the idea of environmental stewardship. In
other words, the environmental responsibility is associated with the positive impact of the
organisation on environment by the means of reducing greenhouse gas emission, managing
wastes, reusable technologies and saving energies.
The CSR is defined as a strategic step taken by the company by organising social
orientation in terms of incorporating the society or the neighbouring people in course of the
organisational framework. Baumgartner (2014) advocated that for ensuring CSR the
organisations put emphasis on organising social campaigns and programs where the local and
interested people can participate (p. 270). Moreover, often the companies coordinates some
community development programs for the society. The purpose behind these strategic steps is to
develop a better image of the organisation so that in return it will maximise the customers. In