Importance of E-Tourism in the Hospitality Sector

ETourism TLH342

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Small and Medium Tourism or hospitality business with a social media presence........................3
Literature review .............................................................................................................................4
Evaluate their current social media strategy to discuss and support the arguments of your
literature review...............................................................................................................................5
CASE STUDY & Findings..............................................................................................................7
Social media strategy - New............................................................................................................8
CONCLUSION ..................................................................................................................................11
REFERENCES...................................................................................................................................12
Books & Journal:...........................................................................................................................12

INTRODUCTION
Hospitality industry is rising at rapid scale and changing with period of time. The service &
hospitality sector has been evolving with flexibility of market. With rise of technology and digital
business tourism industry is also getting adopting e-tourism concept (Charoensukmongkol, 2018).
The hospitality business sector has flexible market which makes it necessary for them to
understand concept and importance of social media effectively. Main aim of this report is to
understand the importance of e-tourism industry and impact on hospitality sector. In this
competitive market, it is crucial to be aware about strategies & get engaged with market trends so
that business survive for longer time interval. Social media is the one which is having the higher
number of user which are having the high level of influence ability which can be used by the
company which are looking for creating the awareness regarding their product or services along
with increase in their brand value. These are the one who are responsible for creating awareness in
just few period of time which is one of the best specification of this platform. Lancaster Gate
Hotel, a fined and medium sized based hotel located in United Kingdom. The Hotel is famous for
its providing services such as online room booking service, clean bath and shower, comfort sitting,
& offers romantic sitting with flat screen TV etc. This report comprises of medium sized based
business with social media presence, current social media strategy, developing social media strategy
& recommendations and case study evaluation based on literature review.
MAIN BODY
Small and Medium Tourism or hospitality business with a social media presence
The hospitality business is rising at rapid scale and it is essential to focus on market trends
as well as customer behaviour so that activities are carried out accordingly. Social media refers to
sharing of information and ideas or thoughts through virtual networks. In this competitive era, it is
due to entry of many new businesses in same field & changing demands of customer is negatively
impacting upon enterprises which directly affecting their profit & sales ratio. In business of
hospitality & service sector, it is essential to be aware about competitors so hat resources and
decision making is being carried out effectively (ERCAN, 2019).In context of chosen hotel which
is Lancaster Gate Hotel, they are also getting affected by change of market situations at wider scale.
The presence of social media has forced them to get engage with these digital platforms to enhance
their goodwill & access to customers at larger level. In united Kingdom, the business of hospitality
is being also adapting social media to access guests, visitors & enhance their brand value in market.
Moreover, it is not possible for current hotel businesses to improve their effectiveness in
market to increase their sustainability period. The E-tourism has been changing and they uses new

software, hardware, technologies to enhance their execute their business functions & operations
appropriately. The selected hotel is three star hotel and make assure that appropriate type of social
media tools are being used which help in increasing their profitability ratio at higher level.
Importance of digital media platforms has shape sector of business in both positive & negative
manner. Also, it is examined that it depends upon need or requirement of enterprises to use which
type of social media platform for business expansion. There are various benefits of social media
presence such as communication is being carried out in proper manner, engagement of targetted
audience is done appropriately, management reputation increases with use of social media. So,
scanning of business environment is done so that it help in enhancing understanding market
situations with proper considerations. Also, when online as well as social media presence are
adopted, it is easy to make positive decisions for promotion or advertisement of products.
Thus, it is stated that sector of hospitality have to adapt & examine changes that impact on
their functions or operations so that they are able to carry out effective decisions. Manager of
chosen hotel need to track their progress or performance level of business so that everything is
done in correct way (Faraoni, 2016).
Literature review
According to (Kim, 2016), social media is trending concept which has been changing & is
used at wider scale in business sector. In this ongoing situation of pandemic situation of COVID19,
every business has become connected with digitally. Moreover, in this competitive era,hospitality
business is booming due to changing market situations. In United Kingdom, it has diverse economy
which comprises of IT professionals which has deep knowledge of social media and are well aware
about its importance. In every field of business, they uses digital display of social media on basis
which promotion and advertising is being done. Also, it is examined that it is stated every small,
medium or large businesses uses social media tools to market their brand or product at larger scale.
Social media gives a new opportunity to tourisms and hospitality business to gain competitive
benefits in market. Each and every individual is active on internet as well as social media and
access to information of organisation through online. Most of advertising & promotion is done with
help of social media platforms as they have fast response as compared to physical promotions. Main
benefits of using social media is that they enhance brand goodwill at wider level. In this modern
world and business sector, marketers now do not need to use push and aggressive strategy of
messages to promote their product in market. Also, media help customers in easily solving their
problems through accessing or posting on Twitter. Media business is wider and which gives
importance to social presence of digital platforms. Online & social media presence of firm needs