This report discusses the importance of social media marketing in the hospitality industry, focusing on the case of Global Grange Ltd. It explores the current social media strategy of the company and provides recommendations for improvement. The report highlights the impact of social media on the tourism industry and the benefits of implementing effective social media strategies. It also emphasizes the role of social media in attracting customers and increasing sales. Overall, the report emphasizes the significance of social media marketing in enhancing business operations in the hospitality sector.