Cultural Analysis of Euro Disney: Hofstede and Trompenaar's Model

EURO DISNEY

Answer 1:
Hofstede model helps in analysing the various cultural dimensions of the country and also helps
in making comparisons between the cultures of two countries (Hofstede, 2011). After
implementing the model on US and France, the following conclusion can be made.
Power distance: US is the country that scores very low in this context. This is because it has the
culture where the organisations have flat structure and power is distributed equally while France
is the country where the employees at the organisations accept the unequal distribution of power
to their superiors.
Individualism: it is the dimension where US and France, both the countries scores high than the
average. It has been concluded from that both the countries have individualistic nature but they
have different aspects of the society.
Masculinity: US is the country that scores high in this context and France is the country that
scores low. This suggests that the people in US are very much work focussed while France is the
country where the people believe in balancing the personal life along with work.
Uncertainty avoidance: US scores low in this context and suggests that they concept new ideas
and change very easily as compared to French people who scores high in this context (Minkov
and Hofstede, 2011).
Answer 2:
Trompenaar’s research has four factors that are universalism versus particularism, individualism
versus communitarianism, specific versus diffuse and achievement versus ascription
(Trompenaars and Hampden-Turner, 2011). As per first factor US falls under the category of
universalism and France falls under the category of particularism. This is because US is the
country that believes in implying similar rules to all the countries and France is the country that
believes in applying rules that are as per the place. This is the reason why Disney has
implemented same rules in France as US and other countries. French people are
communitarianism people and US are has individualistic character. As far as specific and diffuse
conceit is concerned, it has been analysed that US is the country that clearly made discussion and
French are the people who made discussion inappropriately. As per achievement and ascription,