BSBMKG502 Evaluate and Determine the Marketing Mix
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Added on 2020-03-23
BSBMKG502 Evaluate and Determine the Marketing Mix
Added on 2020-03-23
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Establish and Adjust the Marketing Mix -BSBMKG502Establish and Adjust the Marketing Mix - BSBMKG502Issue Date: 27/10/2017Page 1 of 18ABN: 57 169 281 501E: admissions@sydneymetrocollege.edu.auW: www.sydneymetrocollege.edu.auSydney (Head Office): Level 2, 16-22 Wentworth AvenueSurry Hills NSW 2010T: 02 8937 0991Melbourne: Level 1 &2, 213-215 Lonsdale StreetMelbourne VIC 3000T: 03 0 9077 0758Student NameStudent IdTrainer NameMD Rajjaqul HaiderUnit NameBSBMKG502TermTerm 4Task 1Due Date03/10/2017
Task 1: Evaluate and determine the marketing mixExecutive SummaryBBQ Fun is a company that is leading in the manufacturing of the products that are used for the outdoor activities. The organization is looking into the growing of the need for renovation and furnishing in the area of Brisbane. The organization produces various BBQ, furniture used for outdoor activities, and BBQ fixtures has placed the company in a good position in the industry of retailing outdoor routine.It is clear that the statistical analysis of the development of the marketand trends will determine its impacts on the company. The report seeks to understand the use of qualitative analysis to examine the organization opportunities, threats, strength as well as weakness.IntroductionBBQ fun is an Australian based company that is well-known. The company was started in the years 1950 in the location of Brisbane. The organization has since been well known for the manufacturing of the outdoor routine products. The company has grown from a small business in a shop where the business started as charcoal oven making. The product becomes the people favourite product in the location of Brisbane. With time passing by, the organization decided to expand its business to producing living products for outdoor activities. The products have gained fame over time in the country of Australia. The management has a mission of taking the company products to every part of the world. It is the organization wish to be the global outdoor living product leading company.The business marketing objectives and strategiesThe business’s marketing objectives:Create brand awareness. The company sought to increase thepercentage of its brand recognition in the market. The organization seeks to create a brand image of a product that isof great quality and satisfy the consumer needs.Customer interaction .The Company has an objective of increasing the customer interaction through the promotion doing research on the market.Performance management. The organizers seek to help its employees perform better by offering them continuous training.Through motivation and right training the organization can achieve its goal The Company understands the importance of having satisfied employees.Financial objectives:Decrease the operation cost. The organization has a financial objective of reducing the cost associated with the indirect and Establish and Adjust the Marketing Mix - BSBMKG502Issue Date: 27/10/2017Page 2 of 18ABN: 57 169 281 501E: admissions@sydneymetrocollege.edu.auW: www.sydneymetrocollege.edu.auSydney (Head Office): Level 2, 16-22 Wentworth AvenueSurry Hills NSW 2010T: 02 8937 0991Melbourne: Level 1 &2, 213-215 Lonsdale StreetMelbourne VIC 3000T: 03 0 9077 0758
direct operation during product manufacturing.The company aim at improving revenue obtained from Sales. The Company has an objective of increasing its sales revenue through intense marketing of the product. This aim at increasing the market share of the product.The marketing strategies: BBQ fun company has set to increase its advertising budget. The program seeks to target magazines radio and letterbox. The BrisNews magazines will be used for the advertisement.BBQ fun will make an effort of having the company's product article published in the magazine. The strategy used before has seen the company through an increase in the sales revenue after the article publication.Establish and Adjust the Marketing Mix - BSBMKG502Issue Date: 27/10/2017Page 3 of 18ABN: 57 169 281 501E: admissions@sydneymetrocollege.edu.auW: www.sydneymetrocollege.edu.auSydney (Head Office): Level 2, 16-22 Wentworth AvenueSurry Hills NSW 2010T: 02 8937 0991Melbourne: Level 1 &2, 213-215 Lonsdale StreetMelbourne VIC 3000T: 03 0 9077 0758
The key characteristics of business products and servicesIt is easier to differentiate the BBQ fun products from those of thoseof the competitors. The features of the BBQ comprise of:The warranty of three years in unique in the market.The readily available customer service.Services provided by BBQ fun are the competitors.The company imported product sum up to 33 per cent in the range of the product.There is a wide range of product to choose from in the product field.Review the pricing policyOur price as bellow: By the customer demand we changethe price to stay on the market.ItemAverage priceAverage COGSAverage contributionBBQ$600$300$300Outdoor Furniture$850$420$430BBQ accessories$50 $30 $20Establish and Adjust the Marketing Mix - BSBMKG502Issue Date: 27/10/2017Page 4 of 18ItemAverage priceAverage COGSAverage contributionUnitsRevenueGross profit on salesBBQ$600$300$3008,330$4,998,000$2,499,000Outdoor Furniture$850$420$4303,500$2,975,000$1,505,000BBQ accessories$50$30$2040,000$2,000,000$800,000Total$9,973,0004,804,000ABN: 57 169 281 501E: admissions@sydneymetrocollege.edu.auW: www.sydneymetrocollege.edu.auSydney (Head Office): Level 2, 16-22 Wentworth AvenueSurry Hills NSW 2010T: 02 8937 0991Melbourne: Level 1 &2, 213-215 Lonsdale StreetMelbourne VIC 3000T: 03 0 9077 0758
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