Customer Journey of Amazon and eBay

Evaluate the customer journey of any two
similar retail e-businesses
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Table of Contents
Introduction ....................................................................................................................................3
Main Findings..................................................................................................................................3
Customer journey of Amazon ...............................................................................................3
Customer Journey of eBay.....................................................................................................4
General review........................................................................................................................4
Analysis...........................................................................................................................................5
Proposal...........................................................................................................................................7
Overview................................................................................................................................7
Market analysis.......................................................................................................................7
Evaluation...............................................................................................................................8
References ......................................................................................................................................9
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Introduction
Customer journey is related to complete sum of experience that a customer is go through
while interacting with company and make brand. This is the experience which are related to full
of experience related to their shopping. Amazon is a multinational e-commerce company which
is based in Seattle, Washington. It was founded by Jeff Bozos in 1994, it provides different
varieties of goods and services to the customers across the world. Due to which its demand in
the market is high as compared to other companies like amazon. Provides various benefits to the
customers which attract the customers towards the services of the company (Ballestar, Grau-
Carles and Sainz, 2018). eBay is also an e-commerce platform which is based in San Jose,
California, it was founded by Pierre Omidyar in 3 September 1995. It has various variety of
products at affordable prices which helps in satisfying the needs of the customers effectively.
eBay follows both B2C and C2C e-commerce model it deals in new and used products both
revenue of eBay gets generated from selling of the products provided by the seller eBay charges
commission for every sale. While completing this project the research is conducted on the basis
of customer journey, analysis and comparison and in last a proposal is made in order to make
and start the e-businesses.
Main Findings
Customer journey of Amazon
The journey of the customer is very important for the growth of businesses which is
related and applicable within the organisation. It is important for the company to compare and
analysis the research findings in the way to complete the general comparison between customers
(Bass, 2018). This is very important for the amazon to analysis the market share and ratio of the
customer journey in order to stand on their position.
Before Purchase: To buy the products from the e-commerce platform there are various
research which does in order to get best quality of products and services In this step of buyers
comes in contact with various advertisement, email marketing, social media platform to gain
knowledge about the product. Amazon provides various advertisement on the social media and
televisions to attract the attention of the customers.
During purchase: Once the customers gets influenced by the product and services of the
amazon they come in contact with the company website, sales team and consultants so that they
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