Evaluating an Entrepreneur

EVALUATING AN
ENTREPRENEUR

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
MACRO ENVIRONMENT ANALYSIS........................................................................................3
Pestle Analysis.............................................................................................................................3
INDUSTRY ANALYSIS................................................................................................................4
Life cycle stage............................................................................................................................4
Porter’s five force analysis..........................................................................................................4
COMPANY ANALYSIS.................................................................................................................5
Resource based model.................................................................................................................5
VRIO Framework........................................................................................................................6
COMPETITOR ANALYSIS...........................................................................................................7
Competitor threats.......................................................................................................................7
STRATEGY ANALYSIS................................................................................................................7
Analysis of strategies and improvements....................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management is a very important concept that analyses and identifies the different
strategies that are currently being implemented in an organisation and which further needs to be
implemented in order to gain prominence (Antikainen and Valkokari, 2016). Toyota is a global
leader in the automobile industry and has created an extremely loyal customer base. The current
report will identify the macro environmental trends and analysis of the company and will further
conduct an industry analysis as well. The report will proceed with company analysis, competitor
analysis and strategy analysis using different models and tools as und appropriate. Lastly, the
report will include appropriate recommendations for the company.
MAIN BODY
MACRO ENVIRONMENT ANALYSIS
Pestle Analysis
Pestle analysis can be used to identify and analyse different factors that are associated with
the external environment in which Toyota operates. The six different factors will be analysed and
the impact that they have on the company will also be evaluated.
 Political Factors: Although environment has been politically stable in Australia but yet
the number of regulations implemented on cost control has increased for the automobile
industry (Cosenz and Noto, 2016). This automatically leads to unfavourable situation for
Toyota where they might face increased challenges in getting a new product launch in the
market or in maintaining regular flow of exports and imports.
 Economic Factors: The economic performance and stability has been excellent where
the overall growth in the GDP, purchasing power of customer etc. has increased (David
and David, 2016). This factor therefore portrays a favourable aspect for Toyota. This can
be used to optimise the economic factor growth and ultimately increase the sale of the
automobiles in the industry.
 Social Factors: The customer preferences and knowledge have changed and now people
look and ask about things such as carbon release, fuel consumption capacity, mileage
return etc. This acts as a favourable as well as unfavourable aspect where the
incorporation of the customer friendly automobiles will help in meeting the demands but
it will also create an impending pressure on Toyota to produce the same and even better
quality of products (Ferlie and Parrado, 2018).
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