Evaluating Business Strategy in the COVID-19 Pandemic

Evaluating Business
Strategy in the
COVID-19 Pandemic

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1 Assess the impact and influence of macro environment factors and explain the strategies1
M1 Evaluate the macro environment and determine the strategic management decisions....3
TASK 2............................................................................................................................................4
P2 Using appropriate framework evaluate the internal environment and its capabilities of the
company.................................................................................................................................4
M2 Evaluate the internal environment and assess the strengths and weaknesses of an
organisation’s internal capabilities, structure and skill set.....................................................6
TASK 3............................................................................................................................................6
P3 Identify the competitive forces in the market using Porter’s Five Forces........................6
M3 Develop strategies which is used to improve competitive edge and market position.....7
TASK 4............................................................................................................................................8
P4 Using different theories, concepts and models formulate strategic planning for the
business...................................................................................................................................8
M4 Make strategic management plan which has tangible and tactical strategic priorities and
objectives..............................................................................................................................11
D1 Apply environmental and competitive analysis to develop a set of valid strategic
directions, objectives and tactical actions............................................................................11
CONCLUSION..............................................................................................................................12
References:.....................................................................................................................................13

INTRODUCTION
Business strategy refers to the directions and actions which are prepared for achieving the
business objectives. It is similar to business planning where the owner of the business makes the
plan and sets out the direction which will be helpful in achieving success and gaining
competitive position in the market(Kozmetsky, 2019). When the businesses prepare good
strategies it helps them to remain profitable for the longer term and helps in avoiding the
mistakes which they might face in achieving the objectives. This helps the business in
developing the skills and technology which might be needed to develop in the coming time. Uber
Eats was started in 2014 having its headquarter in San Francisco. It is an America online food
delivery and ordering online platform which provides the food delivery to people. This company
is operational in 32 countries as the trends and demands for such delivery companies of food are
increasing day-by-day. This report will cover the impact and influence of macro environment
factors on the business and its business strategies and also the explanation of internal
environment and its capabilities. In addition with this the report also covers the outcome of
Porter’s Five Forces in a given market sector and the application of models, theories and
concepts to understand the interpretation of strategic directions available with the business.
MAIN BODY
TASK 1
P1 Assess the impact and influence of macro environment factors and explain the strategies
Macro environment are the external factors which has a direct impact on the success of
the business and which are difficult to control (Wang, Wei and Guo, 2018). There are many
factors which can influence and impact the working of Uber eats if not controlled early. The
factors are explained using different models-
PESTLE analysis-
PESTLE analysis is a tool which is used by the companies to track the outside factors in
which they are working. This helps them to know whether all the plans or innovation which they
are coming up will give them profits or success.
Political factors-Nowadays governments are taking strict watch on the companies who are
delivering food to ensure that people are eating good and hygienic food. While the
government is now ensuring that people eat more healthy and nutritional food and avoid
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eating junk foods. If any of these policy will be regulated it will be difficult for the
company to regulate their business. Compared with Uber eats the delivery is not for
healthy food but also includes junk. Governments have set tight regulations for following
the safety and standard rules after which if any company is seeing not following such
then they can face the trouble of heavy fines.
 Economic factors-The growth of Uber eats have achieved a significant height in which
the company is able to build more than what they have expected which is increasing the
GDP of other countries as well (Frouz, 2018). The company has provided the delivery of
food at reasonable rates which has led to success.
 Social factors-Customers are much more happy about the services and the discounts
which are provided by the company. The delivery of Uber eats is fast and the price at
which they are offering food is also reasonable. Thus, adding more customers will be
added with the company.
 Technological factors-Uber eats is run on the application where the orders for food is
taken. Company usually brings some or the other changes in its applications which brings
easiness and simple to use by any person. The application is very important for the
company as the whole working is conducted with the help of the Uber eats application
only.
 Environmental factors-The company is basically providing the service to the people and
is not carrying any issue or problem with the environment (Sagi, Zaguri and Hawlena,
2021).In fact as the use of plastic is ban in many countries the company uses reusable and
recyclable carry bags to deliver the food to the customers which are not harmful for the
environment.
 Legal factors-There are certain laws which have to be followed by every companies if
they are doing any business in any country. There are various safety standards which the
government of every country has made to those companies who are operating their food
business and to those who are delivering this food to people. Consumers always have
trust on the companies for which they pay and expect that the food which will reach out
to them will be of quality and the delivery for neat and hygienic has been taken care.
Ansoff’s growth matrix-
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