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Evaluating Different Roles and Responsibilities of Marketing

   

Added on  2020-06-04

13 Pages3752 Words50 Views
MARKETING ESSENTIALS

Table of ContentsMARKETING ESSENTIALS.........................................................................................................1.........................................................................................................................................................1Introduction .....................................................................................................................................3P1,M1 Evaluating different Roles and Responsibilities of marketing function. ........................3P2,M2 Analysing how marketing roles are related with wider context of organisation.............5P3, M3 Marketing mix of two organisations to achieve overall objective.................................6P4, M4 Development and assessment of marketing plan...........................................................9D2 Use of 7P's in order to achieving marketing objectives .....................................................11CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12

Introduction Marketing is based on the concept of satisfying the needs and desire of target audience. Itrefers to the set of activities which are associated with the organisation in order to sell product orservices to its client. For serving such purpose, managers are required to use effective strategiesand policies in order to gain attention of target people. Your Destination is the chosenorganisation in this project report which deals in providing private transportation facilities oninternational level (Alrubaiee and Nazer, 2010). The firm operates its services from London andEssex and now they are planning to expand their business operations in Manchester, Newcastle,Glasgow etc. in order to maintain their competitive advantage at international level. Apart fromthis, the report also describes the roles and responsibilities of marketing mix and developappropriate marketing plan in context of this firm. P1,M1 Evaluating different Roles and Responsibilities of marketing function. Marketing refers as an action of promoting and selling goods and services according to the needsand wants of the customer and try to fulfil them in more effective and efficient way as comparedto their competitors. Their ultimate goal is to increase the profitability and market share of anybusiness enterprise. Marketing department of any firm tries to attract the potential customer byusing techniques such as social media, print media, slogans, brand ambassador, uniquepackaging etc. It consists of everything that a company is required to maintain long termrelationship with its consumers. In Your Destination, marketing plays a crucial in promoting itsprivate transportation services to their potential customer and increase the shareholder value ofthe company (Astuti and et. al., 2015). Various marketing tools and strategies can be adopted bytheir manager so as to draw competitive edge which contributes in their growth. Following arethe roles and responsibilities of various marketing functions :-Financing : It refers as life-blood of any organisation. Marketing also require finance which theycan generate from various investments, loans etc. Successful implementation of marketingstrategies generates a regular flow of revenue to pay for its business activity. Such programsstrengthen the customer loyalty towards specific product or services which help them in securinglong term benefits from them.

Buying and Selling : Marketing affect the buying and selling behaviour of the consumer. Itdepends upon the firm, how they demonstrates their services to its client in order to attract andmake them their target customer. Your Destination is focusing on selling its privatetransportation services to its users by personal marketing, advertising, offering discounts,publicity and sales promotion (Baack and et. al., 2013). It benefits them to gain competitiveadvantage over their rivals. Product Design and Development : Your Destination is required to offer such services whichsatisfy their customer in most effective and efficient way. Their managers are require to dostrategic market research in order to understand the latest trend in behaviour of consumer so as tomodify their services according to them. Marketing Planning: After analysing the buying action of customer, Your Destination have toprepare marketing plan which executes its services. It defines the job, work and responsibilitiesof the executives towards achieving the overall objectives of the organisation. It focuses onproper allocation of resource in the best possible way. Your Destination is required to makepolicies, procedures and budget related to its core services. Promotion : Once the development of product and its market plan takes place, Your Destinationcan focuses on various promotional activities in order to communicate its services to targetcustomer such as social media platform, television, print media, radio, billboards, slogan etc.which helps in building brand image of the company (Brooks and Simkin, 2011).Marketing Information System : It refers to the technology that contributes in making marketingdecision for the firm. Your Destination can use CRM(Customer Resource Management) System,E-mail Marketing, Customer contact database analytics tool so as to secure their data andtransform it into meaningful and essential informations which benefits both company andcustomer at their own end.

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