The Multivariated Effect of City Cooperation

The provided text appears to be an excerpt from a research paper or academic article that discusses the concept of 'city cooperation' in the context of urban planning and growth management. The assignment likely involves analyzing the multivariate effects of cooperation in land use planning and decision-making processes, possibly in a European context. Specific details include references to various studies and papers on the topic, suggesting that the assignment requires critical analysis and understanding of the subject matter.

Planning for Growth

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key considerations for the growth of the RL Maynard Limited...........................................1
P2 Opportunities of the growth by applying the Ansoff Matrix.................................................3
TASK 2............................................................................................................................................5
P 3. Potential sources of funding available to business and its advantages and disadvantages.. 5
TASK 3............................................................................................................................................7
P4 Drafting business plan for the purpose of growth which consist of financial information
along with strategic objectives for increasing productivity of business.....................................7
TASK 4..........................................................................................................................................11
P5 Representing various strategies of exit which are available in specific business with its
merits and demerits...................................................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Planning for growth means company is making the strategyin order to development.
Business for growth and development. . In this scenario RL Maynard Limited company is taken.
The company was founded in the 22 March 1973. It is the private limited organisation that
engaged in the property construction and development. . This report will study about the key
considerations for evaluating growth opportunities of RL Maynard Limited. The report will
discuss determining the growth opportunities by applying Ansoff Matrix. The report will also
provide information about various sources of funding which are needed by RL Maynard Limited.
This assignment will discuss about the business plan which gives information of the financial
and strategic objectives for the growth of RL Maynard Limited. This report will discuss about
the exit plan or succession options for small business along with its advantages and
disadvantages.
TASK 1
P1 Key considerations for the growth of the RL Maynard Limited
For reviewing growth of the businesses it needs to determine the macro environmental
factors which influences construction business. Macro factors directly impact the business. It
facilitates in gaining competitive advantage of the business. PESTLE Analysis will be done to
identify the change in the business environment. Factors include under this are Political, Social,
Economical, Technological, Legal, and Environmental.
Political Factors- This factor include the changes made in the rules made by the
government. It includes the tax policy, tariffs, political stability of the business, foreign policy,
labour law, environmental law, trade restrictions, corruption of the businesses. Rules made by
the UK government is very strict. RL Maynard affects by the political stability of the
business(MayerKnafl Fitzpatrick and Nevidjon, 2018) .
Economic Factors - this factor impacts directly on the firm. Changes in the interest rates
of the business has long termed impact on the business .It includes the fiscal policy, economic
rate, exchange rates, inflation rate, interest rate, disposable income of consumer and the
unemployment. This factor is responsible for the economic performance of the business. Impact
of these factors has long termed on the RL Maynard Limited. This directly affects on the price,
product of the company. In UK rules economic situation of the company is stable which helps in
flourishing the entity. If at the time of inflation all commodity prices rise which makes the

company to down fall the prices because buying capacity of the consumer is low at this time. By
falling the prices sales of the company will increase.
Social Factor- under this factor which includes cultural, demographics, norms, customs,
age , gender, income distribution, safety, health, lifestyle, attitude etc. these factors facilitate the
sellers in aiming of the consumer of the product. In UK food habits of the person, taste and
preference and many more which is affecting the firm. With the support of the social factors only
company will reach to the new heights of the entity. Like the RL Maynard Limited is aiming the
contractors and other persons who need it.
Technological Factors - with the helps of the innovating technology company can grow
well. With the use of the advanced technology of the business of the RL Maynard Limited is
running smoothly. This factor includes the automation, research and development, technological
change and development. In UK is very advanced in the sense of the technology. Mostly work
of the companies are online which is helping the company in doing its business with ease and
before time. In order to set by the target by technology of the business(MayerKnafl Fitzpatrick
and Nevidjon, 2018).
Legal Factor - under this factor includes the change in the law legislation which is made
by the government. It can be change in the labour law, consumer protection law, copy right and
patent law, health and safety law. Management of company must know to do the business
ethically. In UK following of the laws is necessary for the business. UK is very strict in
following of the laws fore doing the business ethically. For the growth of the business there is
need to be aware about the laws for future purpose. It helps in gaining the competitive advantage.
Under these laws are follwed by the company is Environment Act 1975.
Environmental Factor - in this factor includes the weather, climate, climatic change of
the businesses which is affecting the tourism, farming, insurance sector. Now most of the people
are aware of the responsibility towards the society and environment. This also impacts on the
working criteria of the business. Many of the companies are following the CSR activities which
helps the entity in making of the image in front of market. UK is taking care that all the
company makes sure that follow the rule which are made for the conserving the environment.
Raw material which are taken by society is responsibilities of the entity to return it back to the
society. in this RL Maynard is fulfilling the all the responsibilities towards the environment.
Porter generic strategy

These strategies were developed by the Michael Porter. This includes the cost leadership,
differentiation, cost focus , differentiation focus.
Cost Leadership - in these strategies focus on the lowest price offers for the product in
this firm has two options which firm has to offer the products at the low price and ensure tat
most of the market share is with the firm. This helps in gaining the largest market share. It helps
in gaining the firm with the with good consumer base.
Differentiation - firm is targeting the large market with adding of the unique features in
it. under this strategy company bis making changes in the product which will make the product
more attractive. Improvements can be made in the packaging, labelling, representation of the
product and many more. This will attract the consumer to towards the product. For
implementing of the strategy of the firm firstly research and development is made so that it will
reduce the risk involved under this. In this firm needs to be more flexible so that any changes
which are prevailing in the market adopted easily. This will help in gaining the competitor
advantage to the firm.
Cost focus - in this strategy company is targeting the market which has less competition
involved and lower price is offered by the firm. In this entity is focussing in the specific market
which helps in meeting of the demands of the consumer. It helps in moving ahead from the
competitors. There are many competitors of the RL Maynard Limited and by selling in the low
price products helps in recognition of the company in the world.
Differentiation focus - in this company needs to be unique in the industry. This company
serves quality products to limited buyers. Prices of the products is higher. For example Apple
mobile phones make quality products and serves to people who can be afford this type of the
product.
This RL Maynard Limited is implementing the strategy of the Cost Focus because prices is set
by the company which is prevailing in the market. Company is selling the product to the
consumer at the low prices which helps in growth of the business.
P2 Opportunities of the growth by applying the Ansoff Matrix
Ansoff Matrix is developed by the H. Igor in 1957(Baschat , 2018.). This matrix is used
to determine growth strategy which is suitable for the organisation. This matrix considers each

options which are available for firm which is helping the firm to chose the one of them which is
suitability according to the situation. This includes the four segments which are Market
development, diversification, Market penetration, product development(Chu Anguelovski and
Roberts, 2018.).
Market development - in this company is selling products to the new market. This helps
in selling of the same products to the different type of people. In this target of the market on the
basis of the geographic area or the abroad. Under these threats of the business are recognised and
which is helping the business to grow. For growing the RL Maynard various selling options are
decided by the business. It can be online as well as offline or through intermediaries. For
focusing on the people market segmentation is done. This helps in targeting various people of the
different age, demographics and many more. Like the construction company can sell the
product to the contractors and many more. For the positioning of the product use of marketing
mix is necessary which helps in gaining of the identity of the firm.
Diversification - under this company is planning to sell the different products to the
different market to the diverse customers. For expanding of the business, advantage of the
diversification is loss of the one business which will not affect the another business. In the
diversification of the product by the company is helping in gaining the market share. This step is
more risky for the firm because it needs both product and market development. This involves the
higher risks and not necessary for the firm to get returns. In this firm can gain of the potential
market by serving well to the customers. Concentration of the firm is selling of the product to
the different market segment. This will help in meeting the demands of the consumer.
Market Penetration- in this product is sold to the same market to the same consumer. In
this RL Maynard is making the marketing strategies so that more people can buy the product. In
this launching of the price and other promotion methods for the recognition of the industry. In
the RL Maynard Limited company is dealing with the construction material and if entity wants to
increase the sales in that case price of the item must be down so that most of the consumer will
buy the product. Under this scenario of the Boston Matrix is used to decide which products need
the further investment. These strategies are least risky as compared to the other ones. These
strategies have limits will not work in the environment of the market saturation.
Product Development – It is the strategy where firm sell new products in existing
market. Changes can be made in packaging of the product, branding, selling of diversified goods

for development of the company (Barros and.et.al., 2018). For this improvement of the services
or product. In product development some innovative features are added in it so that consumer get
attracted towards it. it can increase the sales of the product which is ultimately maximising of the
profit. RL Maynard is developing its products so that most of the audience purchase the goods.
This can entity can try to make quality products so that maximum retention of consumer is there.
It is beneficial for entity more loyal customer will increase. It will maximise the brand value of
the company.
RL Maynard Limited is following the Market Penetration strategy because prices of products are
low which is set by the company. This is company is dealing with the construction business so
entity is selling the product to the regular customers. This can't sell its products to the different
market.
TASK 2
P 3. Potential sources of funding available to business and its advantages and disadvantages.
There are so many sources where company can take acquire fund from various sources.
Funding is very necessary as without funding, none of the work can be accomplishes. Each and
every work in the organisation can only be completed if there is fund available. For the smooth
flow of functions of company, it required regular flow of cash within organisation as because
without fund none of the dreams or plans of company can become reality. R.L. Maynard Limited
also needs fund in its operations and functions as because it is very essential for the company to
smooth and non-stop flow of work. Raising finance is not tough task but it is very important that
fund which is raised should be effective and efficient as it requires proper planning. There are
some factors which is to be take in consideration before raising fund from any sources are as
follows-
 Company should know exactly how much money is required.
 Before raising fund, it is very essential that management should consider the cost of
operation, needs of investment, working capital and development and growth.
 Measure the period of loan company needs.
Here are the sources where R.L. Maynard acquired fund for its business are as follows-

Angel Investors- This is the best source for small scale company or new start -ups. In this
category, retired company executives or wealthy individuals are included who makes direct
investments in small scale companies. They are called leaders in the area of sources.
Advantages
 It is less risky investment.
 It does not need any collateral security.
Disadvantages
 Fund required for working capital, this
is not good source.
 It takes long time to find suitable angle
investors.
Personal Investment- Personal investment is also one of the best way to acquire fund for
business as because in personal investment company can sale if there is urgent need of fund. For
example- land property, gold investment and various others. It is very important for company to
do personal investment when there are opportunities as because it is very useful for time when
there is need of money.
Advantages
 It does not require any interest payment
or collateral.
 Full ownership as company can sell
when there is requirement of fund
(Barros and.et.al., 2018).
Disadvantages
 Personal investment is only goo when
there is fund available in business as
because spending money on personal
investment put strain of company.
 Another disadvantage of personal
investment is that when business fails,
entire investment in personal fund is
also failed.
Business Loans- It is the most common source of acquiring fund in the business. It is use both
for small and big companies. There are various institution which provide loans to business and in
return company has to pay regular amount of interest. Collateral security s needed in acquiring
fund from banking institutions.

Advantages
 Reasonable rates of interest.
 Banks loans are more convenient and
easy of access.
Disadvantages
 Collateral security is required in taking
business loans.
 It is not necessary that all business will
quality for loans.

TASK 3
P4 Drafting business plan for the purpose of growth which consist of financial information along
with strategic objectives for increasing productivity of business
The business activities should be planned adequately according to professionals it
consists of various requirements and the operations of management in same context. There is
presence of number of stages and its specific operation are on specific basis for identifying
problems in context of various operations of management.
Business concept
Background
R. L. Mayanard has its operations as a SME in UK in construction industry which deals
with development of property. Hence, for increasing margin and sales growth which would be
considered as appropriate improvement for operational practices along with generating revenue
of specific business entity. The main objective of business is to frame any unique image in its
industry along with market. The efficiency could be increased by creating a unique strategy for
its operations which could be transforming as positive measure.
Overview
R. L. Mayanard Limited is a group which is involved in property of development and its
appropriate construction. It offers huge services with the best quality and affordable price. The
business plan would be giving positive outcome if its operational practices and entity's revenue
would be generated at right time which had been targetted. There would be appropriate access of
requirements of market and it would be providing relevant suggestions for the purpose of
retention of all existing consumers (R. L. Mayanard Limited, 2018).
Mission and Vision
To increase efficiency in operation and financial structure of organization which would
be directly providing effective techniques. The specific strategy would be directly based for
raising operational capacity of managing its operations in efficient manner. For the purpose of
dealing with specific products and services with context of online segmentation would be
concluded as very effective in the concept of marketing for gaining huge attraction through
consumers(Baschat , 2018. ).

Marketing plan
Marketing Mix
Product The product which had been sold via R. L. Mayanard Limited as it would be
giving specific range of roofing, lumber, electrical products and many more along
with infrastructure in efficient aspect. It would be providing satisfaction to
customer at huge extent and it would raise sales in significant aspect.
Price It would be playing significant role for providing services to specific customers.
The prices should be set according to strategy of pricing for attracting buyers with
so much ease. It must be creating demand for the people so it would be ot
attracting its rivals.
Place Place is considered as process of movements of goods with the context of
manufacturer to its end consumers. With the context of marketing mix there
should be appropriate analysis of selling and buying of product in market where
usually each customer is highly involved in various intermediaries with respect to
its procedure.
Promotion There is presence of basic necessity for hooking customers to buy products which
is totally innovative. In easier context, various promotional activities are
performed for giving information with reference to discounts and offer to
products. R. L. Mayanard Limited would applicable different social media
channels for promoting its essential and innovative products.
Competitor Analysis
The competitor analysis should be framed by becoming very challenging and compatible
for any other industries (Barros and.et.al., 2018). There is huge requirement for having very
effective and accurate analysis for market and competitors. There is presence of appropriate
developments of number of operations which would be benefiting the business entity and it
would be providing suggestions to professionals for framing number of strategies which are
competitive in nature. The main purpose for observing the appropriate range of products and

various distribution channel which would be transforming business as better functioning with
context of industry.
While identifying competitors of R. L. Mayanard Limited which are available in present
scenario are Nationcrest Plc, Home Comfort Assured Ltd, Apache Plumbing Limited and
Silkflow Limited. These are considered as organizations which had various challenges due to its
operation in the market which serves with specific cost and quality of products. The most crucial
part of any organization is considered as crucial aspect which is essential for assessing stratregies
in effective aspect so it would be creating capability for devising them in well structured format
to outreach time It is basic requirement for any business entity for analysing strategies of its
customers for implementing all innovative product for accomplishing goals by well structured
strategy for outreaching them. In the same series, it is mandatory for analysing strategies of
competitors and implementing innovative ways for gaining huge growth.
Target market and consumer segmentation
The consumers which are relevant to this specific product line in comprised in
construction company such as R. L. Mayanard Limited and innovative architecture and interior
had been preferred in houses, offices and their businesses. While serving product to these types
of consumers would be generating huge revenues along with profitable gains according to
leading in market with proper care and advancement in its operation. For accomplishing the
desired aspect of buyers which would be designing and developing products by evaluating
quality of work along with effective cost which had been implied over different products. The
requirements of consumers could be easily evaluated by selecting proper target market which
could be met on proper aspect. The preferential products are provided to each consumers
according to requirements which are catered for targeting customers and it would directly lead
towards huge earnings.
Operational Plan
Function of various professionals
There is huge requirement of sufficient skills along with talent with respect to different
operations. For the purpose of superior work culture along with operational activities in R. L.
Mayanard Limited its roles and responsibilities are defined as follows:

 Owner: It should seek best sources of fund and different operational requirements of
business (Arzaghi and.et.al., 2017).
 Operating manager: Proper allocation of funds in several activities of operation for
managing its workforce for appropriate qualitative efforts for accomplishing targets of
specific organization.
 Auditors: The daily transactions would be recorded with appropriate existence of several
evidences. The books should be audited along with preparation of budget of coming
period. It would be also representing the disclosure of users of business entity such as
internal or external as well.
 Employees: It would be operating for manufacturing and dealing with products for end
customers.
Financial feasibility
The objective should be targeted along with appropriate plans for purpose of growth
through operations of specific business of proper qualitative control on its financials of business
entity (Angotti , 2018).
Profit and Loss statement
Particulars Year 1 Year 2
Total revenue 200000 250000
Cost of sales 85000 106250
Gross Margin 115000 143750
Operating expense
Plant and machinery 7000 8750
Salaries and wages 8000 10000
Cost of Maintainence 3000 3750
Interest amount 2500 3125
Depreciation 3800 4750
Distribution cost 9000 11250

Sum of operating expense 33300 41625
Operating income 81700 102125
Less: Tax @ 10% 8170 10212.5
Net profit Margin 73530 91912.5
TASK 4
P5 Representing various strategies of exit which are available in specific business with its merits
and demerits
Acquisition: It is considered as strategy which is adopted if organization is able to gain
profit. It could be simplified as any specific business entity should be absorbed by its competitor
for accomplishing the consideration of purchase.
Merits Demerits
 Valuation is performed in proper
format which would help in gaining
more price.
 Its basic application gains importance
as very appropriate consideration which
had been paid through business entity
which had been acquired.
 It is referred as unsuitable from
acquisition of organization which
would directly impact brand image.
 All specific functions must be
restructured which would directly lead
as task of complexity.
Liquidation: The business performs this strategy of exit which lacks ability for
performing well and there would be decrement in assets for overcoming its liabilities. It could be
justified as expenditure which is incurring more than compared to income and firm would be
imposing process of liquidation to stop its operations (Albert , 2017).
Merits Demerits
 Lack of complexity, as it could be
implied for closing business.
 During the process of realization, lower
amount had been gained as compared to

its market value. It would be directly
incurring loss.
Selling to relatives or friends: It would be considered as very effective option for selling
its business to relatives or families. It could be used for purpose of trust not for particular
strategy of exit. It could be elaborated for initiating for closing any specific business.
Merits Demerits
 It could attain trust along with
transparency if friends and relative es
are trust worthy.
 It is not appropriate for negotiation of
price which could not be performed
because of any emotional attachments.
CONCLUSION
From this report it can be concluded that evaluation of the growth opportunists in the
context of the RL Maynard Limited. Under this Pestle analysis and the Porter generic strategies.
These strategies help inn determining the affect of the macro factors and its impacts on the
business. It has also discussed the growth opportunities which are determined by the Ansoff
Matrix. Under this four strategies are discussed which are Cost leadership, Differentiation, focus
and market penetration. It has also discussed the potential sources of fund which are available in
the business.
It has discussed the business plan which are made by the business including the financial and
strategic growth of the business. This has also discussed the exit plans of the business with its
drawbacks and merits. There are various succession plans some of them are liquidation, winding
up, merger and acquisition, selling to the known buyer make your cash cow and many more.
Company is facing the loss then this plan is made.

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