Strategic Management and Market Analysis

This assignment delves into the critical role of strategic management and market analysis in achieving organizational goals. It emphasizes the need for effective marketing principles, thorough market research, and a customer-centric approach to drive sales and build brand loyalty. The analysis also highlights the importance of adapting strategies to both current and emerging markets while maintaining high-quality customer service and operational efficiency.

Running head: EVALUATION OF MARKET OPPORTUNITIES
EVALUATION OF MARKET OPPORTUNITIES
Name of the student
Name of the university
Author Note

1EVALUATION OF MARKET OPPORTUNITIES
Executive summary
Rise in the Global expansion and newer opportunities, every business organization tries to
capture and gather the most advantages out of it. In order to gather better marketing and business
inventories always plays a crucial role in determining the success of the organization. In order to
understand the principles and perspectives of marketing an organization has been cited to help in
better understanding about the introduction of current and new products in newer and current
markets, respectively. The impact of newer opportunities of the organization has been
theoretically analyzed using the fundamentals of marketing. Introduction of current products in
new markets and new innovations in current markets have been separately identified and
explained. The factors revolving around the products have also been explained and justified. The
purpose of this report is to understand and analyze the principles of market with respect to the
products of an organization and how it impacts the organization in terms of growth and prospect.

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Table of contents
1. Introduction..............................................................................................................................3
2. Organizational background......................................................................................................3
3. Product strategy for newer and current market opportunities..................................................4
4. Contribution of the products on the organization business......................................................5
5. Impact on the company goals and business..............................................................................6
6. Impact of external influence of the financial viability and returns..........................................7
7. Changes to retain the current operations, the quality of customer service and resources to
incorporate the changes...................................................................................................................9
8. Conclusion................................................................................................................................9
References......................................................................................................................................11

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1. Introduction
With the rise in the Global expansion and newer opportunities, every business
organization tries to capture and gather the most advantages out of it. In order to gather better
marketing and business inventories always plays a crucial role in determining the success of the
organization (Borman 2014).
In this report, the fundamentals of marketing opportunities have been discussed. To help
in better understanding an organization has been cited as well as the products and the new
introduced products have been discussed along with its opportunities in the Global market.
With the help of this report the principles of marketing and business opportunities along
with the target market, the impact of the products on both the organization and its publics have
been detailed and analyzed.
2. Organizational background
Design’s Mart is an architectural organization that is based in Australia, Melbourne. The
organization is one of the known architectural firms that are known for its well-furnished designs
in both interior and exterior infrastructures as well as real estate planning. Australia is one of the
out growing markets for newer technologies and innovations and Design’ Mart plays just the
crucial role in tendering these outgrowing needs and demands of the advanced generation.
Design’s Mart is mostly involved into architectural designs, interior designing, urban
planning, master planning and strategically planned designs. Design’s Mart is currently working
on the incorporation of smart technologies into some of the pre existing designs and innovations
that has been produced. Few noteworthy innovations includes a sustainable aqua garden, self

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sustaining high rise generator, incorporation of smart technologies into homes such as external as
autonomous waste management systems, smart water channeling and processing systems. Apart
from this Design’s Mart has designed innumerous infrastructures such as hotels, houses, theatres,
opera houses, shopping complex and adjoining residencies, community houses and clubs.
Design’s Mart is an architectural company that is known worldwide and famous for its
innovations. Since the organization is based in Australia the primary customer base and market is
also supposedly the current operating country. Yet, Design’s Mart helps its clients worldwide in
achieving a better infrastructure for both residential and commercial purpose.
3. Product strategy for newer and current market opportunities
Design’s Mart previously introduced to most popular designs in terms of architectural
and strategically planned designs. The design is of House-Residence or House Boats. The
houseboats are mostly popular in Holland that incorporates the idea of a mobile residence on
water. Houseboats are an innovative idea for a specific category of customers who wish to own a
luxurious residence on the verge of nature as well as the special privilege of portability. The
houseboat is functional in terms of moving the residence from one place of convenience to the
other. This product is likely to be introduced in a market which is facilitated by the availability of
the resources to own such a mobile home. In this case, a place, which is surrounded by water,
bodies with abundance of population in such areas, is a potential market that can facilitate the
sales of such product.
The second product in line of Design’ Mart is photovoltaic cells functionalities that has
been installed and incorporated in tiles rather than the using of traditional tiles. The motive
behind such an innovation is the use of sustainable resources in terms of using conventional for

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of resources. The photovoltaic cells are instrumental in channeling the solar energy that has been
captured thought the daytime and it can be utilized to power the entire house without the external
supply of electricity. The potential market for such a product can be considered as the areas,
which experience frequent power cuts or other electricity concerns. Such an area could be the
main influencer of generating higher sales through the introduction of the photovoltaic tiles.
One of the two innovations for the current market from Design’s Mart is automated
controlling of in-house temperatures through cell phones. This feature includes the installation of
special in house heat and cold sensors that would be fitted inside the walls of the house during its
construction that can be operated through cell phones. This would be beneficial for homes that
do not have the additional facility of air condition installation as well as homes lacking proper
ventilation (Madsen and Walker 2015).
The second innovation involves the utilization of sensor operating home shutters that can
be additionally operated through mobile phone application. This would be a breakthrough in
terms of technology since homes are mostly secured manually under lock and key but this
special feature would enable better security with just a push of a button. Additional hassle of
home security would be simplified with this innovation, hitting the market. The shutter to be
sensor fitted for obstruction detection and is completely tampers resist. This would create a huge
stir in the market due to the better technical advancement in terms of housekeeping.
4. Contribution of the products on the organization business
Both the products that were in the current possession of the company are likely to be
beneficial if the target audience has been appropriately sorted. The houseboat is more likely to be
beneficial for customers looking for a well organized and a portable residence apart from a

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residence on a consolidated ground that in immovable. Newer market opportunities as well as
customers from places that are most abundant in water bodies are more likely to respond better
than places with less utility of such resources. The product contributes to the organization with a
better scope of economic and social recognition in terms of business opportunities. Better
innovations are likely to be more influential to the consumers than ordinary products.
The photovoltaic cells are likely to be more effective and useful for all segments of
consumers since the product uses the principle of using a sustainable source of energy as well as
the generation of electricity without the support of external supply. The user-friendly nature of
the innovation is a go on the consolidation of the business revenue. Moreover, the people living
in the areas who are experiencing electrical faults are likely to be more influenced by the
innovation and respond highly to the products than the people living in the area with better
stability.
The innovation has been complete based on technological advancement that would be a
huge impact on the organization in terms of business. The contribution of these new additions
would be beneficial in terms of revenue generation since these technologies would be completely
user-friendly and lesser prone to humane errors in terms of functionality. Customers more
inclined towards a smarter life style would be affected more, in the current market. Better
inventions would henceforth proportionally reflect on better business prospects of the company.
5. Impact on the company goals and business
The innovations are likely to have a better impact on the company’s business as well as
the goals. The objective of introducing strategic and innovative designs as well as the
incorporation of smart and conventional technology is likely to have a better influence on new

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market segment and have better response in terms of goal achievement and business of the
company (Goetsch and Davis 2014).
The respective innovations both current and new are formulated as per the chosen goals
of the company to provide its valued consumers technological and sustainable products. The
dependency on the technical advancement is one of the achievements to reach the company’
allotted parameters. The innovations on the other hand would move the business forward with
the intensity of its influence on the consumers as well as its impact on the consumer behavior
and purchasing pattern. Influence on the consumers both the current and newer market would
result in a booming business for the company.
6. Impact of external influence of the financial viability and returns
External influences such as Political, Economic, Social, Technological, Legal and
Environmental are likely to have a better impact on the product. All the factors are included in
the strategic management planning of a business where the newer market would support and add
leverage on the current innovations since all the parameters of the achieving an affirmation to
launch the product in a new market are up to mark (Hill, Jones and Schilling 2014). Both the
innovations are technologically as well as eco-friendly that would also capture the political,
social and economic support.
In order to ensure the investment and returns related to the innovation proper pricing
strategy needs to be formulated that should ensure the affordability of the products to all range of
customers (Eden and Ackermann 2013). A higher range or pricing could repulse the customers
from the idea of possessing such property. Also, introduction of the product in the wrong market
segment can affect the product.

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The market risks of the product involve the right selection of the consumer categories
since the right buyers would facilitate a better response towards the product or the innovations.
An individual in the right area with the available requirements would tend to respond better than
a customer living in an area, which is deficient of the requirements, even if the person has the
will and the interest to purchase such a product. The high cost of affordability is also a risk
revolving around the product.
The quality of operations related to the marketing strategy and the customer support
would ensure a better return in the business (Setó-Pamies 2012). Organizational management
related to the sales, marketing and customer service would ensure better customer generation and
retention that would be beneficial for the business to flourish in newer market (Kinicki and
Kreitner 2012).
External factors such as Political, Economic, Social, Technological, Legal and
Environmental factors would not be much impacted upon by the influence on current market
since the company holds a reputation of providing products and services that meets all the valid
parameters without negatively affecting anything. The products are likely to be benefitted from
all the factors as mentioned due to the company’s pre-existing reputation and inventories
(Axsäter 2015).
As per the theories of marketing, the pricing strategy should be manipulated in such an
influential manner so that the company meets the allotted profit margins and the invested
revenue is attained back without any obstruction in the cash flow that was initially devoted while
formulating the invention (Slack 2015).

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As previously cited every organization is likely to succeed in its goals with proper
organizational management with well-devised strategies and marketing techniques. Well
management of the company as well as eminence of operations related to the would ensure a
improved return in the business (Fleisher and Bensoussan 2015). Management associated to the
principles and perspectives of marketing and customer service would ensure better customer
generation and retention that would be instrumental for the business to consolidate its presence in
the current market.
7. Changes to retain the current operations, the quality of customer service and
resources to incorporate the changes
In order to attain a better output the company needs to improvise on the older strategies
related to the current operations as well as enhance the quality of the customer service would
ensure a better customer satisfaction and customer retention with better support both before and
after sales (Jahanshani et al. 2014). Selection of capable employees needs to done to be able to
work under pressure and use the various means of the strategic tools to achieve the desired
objectives as well as increase the efficiency of the productivity of the organization. Older
management strategies need to be re-enforced with more strategic and agile ideologies in order to
maximize the output and achieve better competitive advantage in the Global market (Wagner III
and Hollenbeck 2014).
8. Conclusion
With the help of this report, it can be concluded that the marketing principles and the
perspective are the important tools that are influential in terms of any product that is introduced
in the market. Depending on the nature of the market the respective strategies and the plans can

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be devised out in order for an organization to achieve its allotted objectives. The proper selection
of the target consumers as well as the well analysis of the market situation should be executed to
prevent the wastage of the inventories of the organization and ensure the complete sales of the
products that is introduced in both the current and new markets.

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References
Axsäter, S., 2015. Inventory control (Vol. 225). Springer.
Borman, W.C., 2014. Organizational citizenship behavior and contextual performance: A special
issue of human performance. Psychology Press.
Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management.
Sage.
Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective
application of new and classic methods. FT Press.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S.,
2014. Study the effects of customer service and product quality on customer satisfaction and
loyalty.
Kinicki, A. and Kreitner, R., 2012. Organizational behavior: Key concepts, skills & best
practices. McGraw-Hill Irwin.
Madsen, T.L. and Walker, G., 2015. Modern competitive strategy. McGraw Hill.

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Setó-Pamies, D., 2012. Customer loyalty to service providers: examining the role of service
quality, customer satisfaction and trust. Total Quality Management & Business
Excellence, 23(11-12), pp.1257-1271.
Slack, N., 2015. Operations strategy. John Wiley & Sons, Ltd.
Wagner III, J.A. and Hollenbeck, J.R., 2014. Organizational behavior: Securing competitive
advantage. Routledge.

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.