Evaluation of Website Performance
Added on 2023-01-20
5 Pages1261 Words27 Views
Running head: EVALUATION OF WEBSITE PERFORMANCE
EVALUATION OF WEBSITE PERFORMANCE
Name of the Student
Name of the University
Author Note
EVALUATION OF WEBSITE PERFORMANCE
Name of the Student
Name of the University
Author Note
1EVALUATION OF WEBSITE PERFORMANCE
Q1. Evaluating website performance. It seems that many digital marketing organizations use
‘hits’ as a measure when evaluating their website performance. Three groups of measures are
mentioned in this chapter, and hits are only one measure within one grouping. Why might
online marketers use hits as a performance measure? Should they be using other measures?
Why or why not?
Tracking the accomplishment of every part of the strategy planning of the online
marketing is critical to taste the success, as it will help to provide the priceless insights into
the targeted market of the business, and will help to know the area of threat or under-
performing areas where the strategy is not successful. By tracking some Key Performance
Indicators (KPI), it will help the online marketing efforts to move forward by allocating the
resources where it will be most effective. The purpose of the digital marketing organizations
is to convert the maximum number of online visitors to sales or leads. There are three types
of measures. They are web-centric measures, audience-centric measures and network-centric
measures. Hits are clue to the website traffic. They are important because many search
engines like Google array websites in order of number of hits received (Yuan, Wang and
Zhao 2013). Web-centric measures are hitted by one visitor at a time, audience-centric
measures like cookies indicate repeat visitors, and network-centric measures show the other
sites where the visitors are going to. In web-centric measure, the owner has the right to
collect the data and the measurement of the audience is derived from the server as well as the
page tag logs. The measurement of the audience is located on the activity of an example of
internet users, i.e., the activity between the people and the browsers. But, in network-centric
measurement, the company gathers the data from one or more ISPs. In audience-centric
measures, there are problem with the cookies. Privacy concern and the deletion of the cookies
may hamper the measurement of the data. Technical challenges are there and it will limit to
track the number of audiences, which will hamper again to strategize the business plans of the
Q1. Evaluating website performance. It seems that many digital marketing organizations use
‘hits’ as a measure when evaluating their website performance. Three groups of measures are
mentioned in this chapter, and hits are only one measure within one grouping. Why might
online marketers use hits as a performance measure? Should they be using other measures?
Why or why not?
Tracking the accomplishment of every part of the strategy planning of the online
marketing is critical to taste the success, as it will help to provide the priceless insights into
the targeted market of the business, and will help to know the area of threat or under-
performing areas where the strategy is not successful. By tracking some Key Performance
Indicators (KPI), it will help the online marketing efforts to move forward by allocating the
resources where it will be most effective. The purpose of the digital marketing organizations
is to convert the maximum number of online visitors to sales or leads. There are three types
of measures. They are web-centric measures, audience-centric measures and network-centric
measures. Hits are clue to the website traffic. They are important because many search
engines like Google array websites in order of number of hits received (Yuan, Wang and
Zhao 2013). Web-centric measures are hitted by one visitor at a time, audience-centric
measures like cookies indicate repeat visitors, and network-centric measures show the other
sites where the visitors are going to. In web-centric measure, the owner has the right to
collect the data and the measurement of the audience is derived from the server as well as the
page tag logs. The measurement of the audience is located on the activity of an example of
internet users, i.e., the activity between the people and the browsers. But, in network-centric
measurement, the company gathers the data from one or more ISPs. In audience-centric
measures, there are problem with the cookies. Privacy concern and the deletion of the cookies
may hamper the measurement of the data. Technical challenges are there and it will limit to
track the number of audiences, which will hamper again to strategize the business plans of the
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