This document discusses the importance of using social media as a marketing channel for small and medium-sized businesses. It covers strategies, planning and publishing, listening and engagement, analytics and reporting, and advertising on social media platforms. The document also includes references to books and journals on the topic.

Learn how to use social media effectively as a marketing channel to attract customers and increase brand awareness.

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Using social media as a marketing channel

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INTRODUCTION TO DIGITAL MARKETING WEEK 11 INTRODUCTION 1 WEEK 22 SEO2 WEEK 34 PPC4 WEEK 55 Email Marketing 5 WEEK 66 Display advertisement 6 WEEK 78 Social media marketing 8 WEEK 89 Mobile marketing 9 WEEK 910 Business analytic10 WEEK 10 12 Strategic and planning 12 CONCLUSION 13 REFERENCES 14 WEEK 1 1 INTRODUCTION Digital Marketing is a platform were marketing of products are done digitally that means with the help of internet. There are various digital channels with the help of which marketing could be done

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This presentation discusses the importance of social media analytics for businesses. It covers topics such as the benefits of social media, the role of opinions and sentiment, social media analytics tools, and the impact of social media on sales, marketing, and human resources. The presentation emphasizes the need for businesses to focus on data management and insights to create associations with customers and stakeholders.

Using social media as a marketing channel

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