(PDF) The Fundamentals of Event Design

Running head: EVENT DESIGNING
EVENT DESIGNING
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Executive summary
This report has discussed the importance of event designing in the accomplishment of events.
In today’s world, for reaching more customers or raise fund for any organization, the
institutes are tending to arrange various kinds of events. In doing so, the organizers are being
deploying the event designers who have experience and expertise in every department of
event designing. In this report, various wings of this event designing has been discussed
starting from catering, environment, production, theme, content and entertainment. Without
these factors, the events cannot earn desired customer satisfaction as well as reputation. The
report analyses these factors in gaining success of Met Gala organized in the Metropolitan
Museum of Art, New York every year.

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Table of Contents
Introduction:...............................................................................................................................3
Catering design:.....................................................................................................................7
Content design:.....................................................................................................................10
Entertainment design:...........................................................................................................13
Environment design:............................................................................................................14
Production design:................................................................................................................16
Program design:...................................................................................................................17
Theme design:......................................................................................................................18
Conclusion:..............................................................................................................................20

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Introduction:
Planed events from smallest of the meeting or family party to the grandest festival or
the world sports championship, are essential part of human history. Event designing is the
process of incorporation the aesthetic elements to support the theme of the events. Event
designing serves various aspects basically celebration of any occasion. This can be holiday
events, themed events, holiday events, corporate events, music festival, charity function,
exhibition, trade shows, and weddings. The event designing teams are consisted of art and
interior designers or the enthusiasts (Miettinen, Valtonen and Markuksela 2015). The
designing of events is one of the chief factor of the success of the event. Without a
compelling design the events lose their authenticity, grandeur, attraction and proposition. In
conducting an events, the authorities need to involve both the event planners as well as the
event designers. The event planners oversee the structure of the events starting from inviting
the guests, host and even the pre-event rehearsals also. On the contrary, the event designers
take care of the visual aspects or the presentations of the events such as theme selection,
decoration, props, flowers, furniture and photo booths (Munoz and Leone 2015). Event
designing is concerns with designing rule that include proper synchronization of all the props,
color scheme and all other elements like entertainment, catering, content, environment,
production theme and program designing. The events stylists can both design and plan the
events sometimes they select perfect venues for celebrating an occasion. Event designing
urges for creativity and perfect fulfilment of the imagination.

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Event designing is very important as this can inspire people to participate in a
celebration. Create scope for sharing own knowledge, collaborating with one another and
avail services or buy products. The chief aim of event designing is to elevate the experience
of the participants, either as performers as well as the audience. In case, an event does not
have any event designs, the events remain like a group of people in a venue which is not very
inspiring or attractive (Metmuseum.org 2018). Through event designing, the audience even
have the chance to get directly involve with the event process which enhance their interest in
one hand and increase profitability of the event organizers (Getz 2014). Through the selected
themes the organizers can convey their messages to the whole community that push the
industries forward. The events like C2 Montreal and TED succeed with event design because
they help attendees think outside the conventionality.

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The Met Gala is a fundraising event for benefitting the costume institute of the
Metropolitan Museum of Art’s in the New York city (Metmuseum.org 2018). Following this