Analysis of Event Life Cycle Stages: Pyeongchang’s Winter Olympics

Running head: MANAGEMENT
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1MANAGEMENT
Table of Contents
The analysis of Event Life Cycle Stages....................................................................................3
The formation stage of the Pyeongchang’s Winter Olympics................................................3
The growth stage of the Pyeongchang’s Winter Olympics....................................................4
The staging of the Pyeongchang’s Winter Olympics.............................................................5
Recommendations......................................................................................................................5
Reference List............................................................................................................................7

2MANAGEMENT
The analysis of Event Life Cycle Stages
The Pyeongchang’s Winter Olympics was held in the year 2018 in Pyeongchang in
South Korea and the Event Life Cycle Model could help in analysing the different stages
including the formation, growth and staging. For a product life cycle, the main stages include
introduction, growth, maturity and decline, but because of the event, there are various stages
including the formation, growth and staging that are included in the Pyeongchang’s Winter
Olympics 2018 (Olympic.org 2019).
The formation stage of the Pyeongchang’s Winter Olympics
The formation stage included the selection of the venue considering the host city of
Pyeongchang, South Korea and the stadium where the event was held had been the
Pyeongchang Olympic Stadium. The venue was sourced by determining whether the event
could be successful or not and what values and benefits could it bring to the venue. The
registration process is made simple and informative with the inclusion and formation of an
intuitive event registration tool, which could manage the registration process at the venue and
create scopes for multiple athletes and other well-known personalities to become a part of the
event (Essex and de Groot 2016). The formation stage enabled determining the feasibility of
the event and how effective the event should be to draw in more people and make the event
popular and successful all around the world. The major stakeholders involved are the sports
clubs, athletes, cultural groups of the place and with the involvement of businesses and
political parties and Government for making the event successful and gained global exposure
too. Few of the major activities that were ranged include the Torch Relay, which enhanced
the attractiveness of the event (Weidenfeld and Leask 2013).