Event Management Assignment

Running head: INTERNATIONAL CONFERENCE
International Conference
Name of the student:
Name of the university:
Author note

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INTERNATIONAL CONFERENCE
Table of Contents
Introduction......................................................................................................................................2
Purpose of the event.........................................................................................................................2
Timing and location of the event.....................................................................................................4
About the venue...............................................................................................................................5
Organizing Committee and Event Manager....................................................................................6
Event List.........................................................................................................................................9
Finances and Budgets....................................................................................................................11
Sponsorship....................................................................................................................................14
Promotion......................................................................................................................................16
Conclusion.....................................................................................................................................17
Reference.......................................................................................................................................18

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INTERNATIONAL CONFERENCE
Introduction
Event management is an essential part of today’s world for smooth running of official or
personal events. Official events can include conferences, seminars and meetings whereas
personal events can involve wedding, birthday or anniversary (Bramwell and Bill). There are
ample event management companies under event managers who are hired by individuals or
organization to conduct the specific event in a smooth way. An event manager needs to be
extremely creative in terms of planning an event because that is the main thumb- rule to get
contacts for the next event. Apart from being creative, the event manager will have to take care
of the crisis issues and the necessary steps for the management. There should not be any loop
hole in the hospitality and reception of the guest because it poses a negative impact on the
company reputation. An event manager cannot afford to reflect a bad image which will make his
business standstill (Bales et al.).
This particular report will analyze the event of an international conference held at the
Geneva Business School. The senior students of the school have been assigned to arrange the 3-
day long conference in an organized manner. The senior students have contacted a reputed event
management company for conducting this particular event and making it a grand success. They
were all the more cautious for the success of this event as it was their first opportunity to do
something good for their school sake. They did not want to be blamed for any kind of
mismanagement in the event.

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INTERNATIONAL CONFERENCE
Purpose of the event
The main purpose of the conference was to present an opportunity to the students for
investigating the role played by new employees in the improvement of organizational
performance. The topic was decided on the basis of the contemporary situation when most of the
students find them drowning in mid- sea after getting placed in an organization. It is a common
problem that is not only faced by the students of Geneva Business School but other business
schools too. This international conference was aimed to improve the condition of the students in
the nations of the European Continent. All the reputed B- schools of the particular continent were
invited to attend the conference and the dignitaries included professors, lecturers, principals of
institutions and managers and leaders of organizations. There were other officials and recruiters
from different companies who delivered strategic advices for the budding managers. This
international conference based on the roles played by new talents for the betterment of
organizational performance was very appealing to the present audience as it was a demanding
topic by the students (Brigham, Eugene and Ehrhardt).
The topic was aimed to benefit the students of the business schools in the European
continent as they will be able to learn something apart from their theoretical curriculum. To get a
first- hand training of the work atmosphere general reading of the textbooks and assessments are
not sufficient. To bridge the gap in that definite area the students will need to look away from
their textbooks and seek for practical knowledge. This international conference will help them to
gather knowledge on the practical field by gaining insights from experts who have had many
years of experience in the field of business management. Live examples from the workplace will
enable the students to understand the situation in a better way. The lecture of the organizational
managers will make the students realize the current market scenario and thus they will be able to