Sustainable Event Management Challenges

This assignment delves into the complexities of sustainable event management. It examines both the positive aspects, such as access to fresh produce at affordable prices and family-friendly environments, and the negative consequences, including food waste, pollution, overcrowding, and parking issues. The document proposes solutions like selecting rural locations, implementing mobile applications, managing parking through prior booking, and adopting effective waste management strategies to mitigate these challenges.

Running head: EVENT MANAGEMENT
Event Management
Name of the Student
Name of the University
Author Note

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Executive summary
Even management is a procedure where skills and planning of project management is considered
and utilized. An event said to be a success when all the stakeholders are aware of the event and
the outcome of the event is beneficial. In this assessment, the Moore Farm Produce and Farmers
Market” event is taken into consideration. Some of the positive and negative aspects of the event
are illustrated in the report. The triple bottom factor and the sustainability factors of the event are
also taken into consideration in order to assess the success of the event. I has been found that the
Moore Farm Produce and Farmers Market” event is a success and many people come to the
event throughout the week but some of the key issue that has been identified are lack of instant
waste management, pollution due to excess food wastage and empty packages at the live food
counter. The problem of excess crowed in parking areas is also an issue that can be resolved for
future event.

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Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Discussion..................................................................................................................................3
2.1 Positive and negative impacts of the event- Moorpark foodies.............................................3
2.1.1 Positive impacts of the event..........................................................................................3
2.1.2 Negative impacts of the event.........................................................................................4
2.2 Aspects of its operational management.................................................................................5
2.2.1 Triple bottom line approach............................................................................................5
2.2.2 Sustainable Development Principles..............................................................................6
3.0 Recommendations and conclusion............................................................................................7
3.1 Recommendations..................................................................................................................7
3.2 Conclusion.............................................................................................................................8
4.0 Bibliography............................................................................................................................10
5.0 Appendix..................................................................................................................................12

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1.0 Introduction
The implementation of project management for establishing large scale events like formal
parties, festivals, conferences or conventions is known as event management (Jones 2014).
Weiss (2014) depict that an event is successful when the people liable to conduct the event
emphasizes on target audience identification, coordinating the technical aspects and studying
properly about the brand.
In this assessment, the evaluation of the success of the “Moore Farm Produce and
Farmers Market” event will be illustrated. This report will also focus on the positive and negative
impacts of the event and the different aspects of the operational management are also used to
evaluate the success of the event. Some recommendations will also be illustrated that can be
followed to enhance the quality of the event.
2.0 Discussion
2.1 Positive and negative impacts of the event- Moorpark foodies
2.1.1 Positive impacts of the event
The main purpose of the “Moore Farm Produce and Farmers Market” event is to
celebrate the effective contribution of the native farmers and to rejoice the achievement that they
have obtained. However, some of the benefits that the local people had gained through this event
are-

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2.1.1.1 Availability of fresh products at lesser cost- The event had counter for showcasing the
fresh vegetables, fruits, flower and food counters (See Appendix, Image 1). The visitors can
purchase their desired products from the counters at a very low price.
2.1.1.2 Convenient location- The location of the “Moore Farm Produce and Farmers Market”
event was at a prime location. The venue is only 10 minutes away from the Sydney Central
Business District. The EQ (The entertainment quarter) is also beside the venue that provides
many facilities to the venue attendees.
2.1.1.3 Great family time- This event is occurred for week duration and is a perfect event to
attend with the family members. These visitors enjoyed food and shop groceries for their home.
This provides them a quality time to spend with their family people and celebrate togetherness.
2.1.1.4 Low parking cost- The parking cost of the event is very less and this allowed distant
people to visit for the event.
2.1.2 Negative impacts of the event
2.1.2.1 Waste of food- There were many food counter in the event and every food counter desire
to promote new food items. It is seen in the event that some people do not like the food after
purchasing the food and they wasted the items.
2.1.2.2 Pollution in the venue- The empty plates used in the food counter was dumped in the
dustbins (See appendix, Image 2). However, due to heavy crowd the bins got overflowed and
leads to pollution in the venue.
2.1.2.3 Heavy crowd- Since there were so many facilities offered in the event, the event got
many visitors through the week. This resulted in heavy crowd which furthermore cause problem

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in accessing all the counters that were present in the venue (See Appendix, Image 3 and Image
4). It is also seen that people were more interested in live food counters compared to fruits and
vegetables counters.
2.1.2.4 No place for parking- The available parking areas followed the concept of first come and
first serve and thus, not all people, who come with their transport, get a vacant place to park (See
Appendix, Image 5). The rest of the visitors have to find other place for parking or have to return
from the venue by not visiting the event. The negative aspects of this scenario are the negative
perception of the visitor even though the event occurred for a good propose.
2.2 Aspects of its operational management
2.2.1 Triple bottom line approach
Getz and Page (2016) stated that triple bottom line approach comprise of three essential
parts- social, environmental and economical. The social factors highlight the charitable funds,
fair trade and employee welfare. Lawton, Rayner and Lasthuizen (2013) on the other hand depict
that the economic factor comprises of resource consumption and transportation. Lastly,
economic factor consists of growth, cost involved in employment and revenue.
2.2.1.1 Social
Social equity and human capital are the main criteria of the social equity bottom line.
There were no case of child labor used in the event and the people handling each counter
promote cultural diversity. All the farmers are also ethical and follow ethical way to develop
their crops. The event has every measure to offer a safe environment by addressing fire
management and exits.

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2.2.1.2 Environmental
All the materials used for the plates, glasses and paper bass are made from recycled
papers. Separate waste bin is used for degradable and non-degradable waste. These wastes were
also non-toxic in nature. However, no steps were taken to reduce the carbon emission developed
due to transport.
2.2.1.3 Economical
The location of the venue is in a prime location and hence visitors do not faced any
problem in reaching to the location. It is also observed that 94% of the visitors brought their
personal transport that created much traffic to the venue location. Moreover, there were high
waste occurred after every day of the event; however, no immediate action were taken for waste
management.
2.2.2 Sustainable Development Principles
2.2.2.1 Inclusivity
Yeoman et al. (2012) stated that all the operations related to the event should be
discussed with the stakeholders. The different stakeholder for the event is the local government,
landholder, counter holders and the public of the nation. All the details related to the event are
published in the newspaper media and social networking sites for public proportion. However
budget reports and resource allocation files have been submitted to the governing bodies for
developing a transparent event management. Thus, all stakeholders have been given the same
priority in this event.

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2.2.2.2 Integrity
Quinn (2013) depict that establishing event in presence of everyone is known as
integrity. In this event, all the decisions taken for conducting the event has been discussed with
the government bodies. All the law has been followed like law for low waste and environmental
sustainability. Event ethics is also properly followed like- clear contract for a week, developing
effective agent relationships, protecting the safety of the participants of the events as well as
health and welfare of the visitors.
2.2.2.3 Stewardship
Stewardship refers to taking responsibility of the land on a temporary basis by the event
organizer (Rojek 2014). In “Moore Farm Produce and Farmers Market” event, the organizers had
knowledge about the temporary custodianship of the land, details of the total consumption of
natural resources, consideration for biodiversity and acknowledgment of traditional land owners.
Thus, proper stewardship has been followed.
2.2.2.4 Labor Standards and Human Rights
This event did not restrict the ability of participants and no one is forced to perform any
unethical business practices. There were no news of discrimination seen in the event and a
transparent contact has been followed for sub-contractors in supply chain procurements. All the
staffs and helpers allocated for the event are paid a standard wages according to The Australian
Human Rights Commission Act 1986.
3.0 Recommendations and conclusion
3.1 Recommendations
3.1.1 Selection of rural location

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The problem of carbon emission in the prime location such as Sydney can be omitted of
a distant place has been select for conducting the event. A transportation system can be develop
with some transportation company in order to reduce the emission of green house gases.
3.1.2 Development of mobile application
Since this event is occurred every year, a mobile application should be developed. This
application can provide the users a customized way to know about the event.
3.1.3 Prior booking for parking
The location can accommodate limited number of counters for participation in the event.
However, the interested participants can contact throughout the year for getting a location of
their preferences. This can be easily done through online booking. The online booking can also
be done for parking locations. This will allow the event to manage the parking area and avoid
excess crows. The prime reason is that the people or visitors can easily know about the status of
the parking area.
3.1.4 Effective waste management
The waste management process is effective in the event but it can be improved through
instant waste management procedure. This can avoid the overflow of the waster especially in the
food counters. The organizers can also contact the government for managing the waste instantly
and keep different types of waste in different bins (See Appendix, Image 6).
3.2 Conclusion
Thus, it can be said that the “Moore Farm Produce and Farmers Market” event is a
success but suffers from some problem. These problems are excess crowd due to the popularity

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of the event, absence of waste management, improper actions taken for diminishing the carbon
emission. The ethics of the event management like labor standard, human rights, stewardship,
integrity and inclusivity is proper followed. It is also found from the business report that the
positive impacts of the event are availability of fresh products at lesser cost, convenient location,
great family time and low parking cost. However, the negative impacts of the event are waste of
food, pollution in the venue, heavy crowd and no place for parking. The recommendations that
are suggested to overcome the problem are selection of rural location, development of mobile
application, prior booking for parking and effective waste management.

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4.0 Bibliography
Ahmad, N.L., Yusuf, A.N.M., Shobri, N.D.M. and Wahab, S., 2012. The relationship between
time management and job performance in event management. Procedia-Social and Behavioral
Sciences, 65, pp.937-941.
Andersson, T.D., Getz, D. and Mykletun, R.J. eds., 2014. Festival and event management in
Nordic countries. Routledge.
Getz, D. and Page, S.J., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Jones, M., 2014. Sustainable event management: A practical guide. Routledge.
Lawton, A., Rayner, J. and Lasthuizen, K., 2013. Ethics and management in the public sector.
Routledge.
Litman, T., 2018. Parking management best practices. Routledge.
Pernecky, T., 2015. Sustainable Leadership in Event Management. Event Management, 19(1),
pp.109-121.
Quinn, B., 2013. Key concepts in event management. Sage.
Rochman, C.M., Browne, M.A., Halpern, B.S., Hentschel, B.T., Hoh, E., Karapanagioti, H.K.,
Rios-Mendoza, L.M., Takada, H., Teh, S. and Thompson, R.C., 2013. Policy: Classify plastic
waste as hazardous. Nature, 494(7436), p.169.
Rojek, C., 2014. Global event management: A critique. Leisure Studies, 33(1), pp.32-47.
Weiss, J.W., 2014. Business ethics: A stakeholder and issues management approach. Berrett-
Koehler Publishers.

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Yang, K.P., Alkadi, G., Gautam, B., Sharma, A., Amatya, D., Charchut, S. and Jones, M., 2013.
Park-a-lot: An automated parking management system. Computer Science and Information
Technology, 1(4), pp.276-279.
Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds.,
2012. Festival and events management. Routledge.

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5.0 Appendix
Image 1: Showcasing fresh vegetables and fruits
Image 2: Overflow of empty plates after event

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Image 3: Crown in front of live food counters
Image 4: Crown in front of food trucks

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Image 5: Overflow in Parking Area
Image 6: Different bins for different kind of waste for effective waste management