Event Management Assignment | Project Management Assignment

Running head: EVENT MANAGEMENT
Event Management
Name of the Student
Name of the University
Author Note

1EVENT MANAGEMENT
Executive summary
Even management is a procedure where skills and planning of project management is considered
and utilized. An event said to be a success when all the stakeholders are aware of the event and
the outcome of the event is beneficial. In this assessment, the Moore Farm Produce and Farmers
Market” event is taken into consideration. Some of the positive and negative aspects of the event
are illustrated in the report. The triple bottom factor and the sustainability factors of the event are
also taken into consideration in order to assess the success of the event. I has been found that the
Moore Farm Produce and Farmers Market” event is a success and many people come to the
event throughout the week but some of the key issue that has been identified are lack of instant
waste management, pollution due to excess food wastage and empty packages at the live food
counter. The problem of excess crowed in parking areas is also an issue that can be resolved for
future event.

2EVENT MANAGEMENT
Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Discussion..................................................................................................................................3
2.1 Positive and negative impacts of the event- Moorpark foodies.............................................3
2.1.1 Positive impacts of the event..........................................................................................3
2.1.2 Negative impacts of the event.........................................................................................4
2.2 Aspects of its operational management.................................................................................5
2.2.1 Triple bottom line approach............................................................................................5
2.2.2 Sustainable Development Principles..............................................................................6
3.0 Recommendations and conclusion............................................................................................7
3.1 Recommendations..................................................................................................................7
3.2 Conclusion.............................................................................................................................8
4.0 Bibliography............................................................................................................................10
5.0 Appendix..................................................................................................................................12

3EVENT MANAGEMENT
1.0 Introduction
The implementation of project management for establishing large scale events like formal
parties, festivals, conferences or conventions is known as event management (Jones 2014).
Weiss (2014) depict that an event is successful when the people liable to conduct the event
emphasizes on target audience identification, coordinating the technical aspects and studying
properly about the brand.
In this assessment, the evaluation of the success of the “Moore Farm Produce and
Farmers Market” event will be illustrated. This report will also focus on the positive and negative
impacts of the event and the different aspects of the operational management are also used to
evaluate the success of the event. Some recommendations will also be illustrated that can be
followed to enhance the quality of the event.
2.0 Discussion
2.1 Positive and negative impacts of the event- Moorpark foodies
2.1.1 Positive impacts of the event
The main purpose of the “Moore Farm Produce and Farmers Market” event is to
celebrate the effective contribution of the native farmers and to rejoice the achievement that they
have obtained. However, some of the benefits that the local people had gained through this event
are-