Event Marketing: Canadian Overseas Petroleum Limited

Running Head: EVENT MARKETING: CANADIAN OVERSEAS PETROLEUM
LIMITED
Event Marketing: Canadian Overseas Petroleum Limited
Name of the Student:
Name of the University:
Author Note:

EVENT MARKETING: CANADIAN OVERSEAS PETROLEUM LIMITED1
Executive Summary
The report mainly focuses on the event marketing strategy that has been taken up by the
Canadian Overseas Petroleum Limited. The study focuses on the marketing objectives that
require to be adopted in the process, along with the activation tactics. The study will enable
the company to achieve what they intend to accomplish in the process. The company requires
to look after the matter so that they can gain popularity in the process. Lastly, the report
establish the importance of the event and the management in the growth process of the firm in
the marketplace and also in revenue generation.

EVENT MARKETING: CANADIAN OVERSEAS PETROLEUM LIMITED2
Table of Contents
Introduction................................................................................................................................3
Canadian Overseas Petroleum Limited......................................................................................3
Marketing Objectives.................................................................................................................4
Activation Tactics......................................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................8

EVENT MARKETING: CANADIAN OVERSEAS PETROLEUM LIMITED3
Introduction
World Young Women’s Christain Association (YWCA) is the organization that
started a movement which solely works on the empowerment as well as leadership along with
the rights of the women, young women and girls. The association operates in more than 120
countries around the world. The headquarter of the organization is situated in Geneva,
Switzerland. The association started an event which mainly raises awareness regarding the
domestic violence that usually takes place all around the world (Tutty, 2015). The
organization named the event “Walk a Mile in Her Shoes”. In this event, the male workers
walk down the street wearing women’s heel provided by the association so that they can raise
awareness regarding domestic violence. Thus, it can be said that the association took a crucial
step in the growth process and enable them to achieve success in terms of informing the
people regarding domestic violence (Beaumont, 2014). This is necessary for the association
so that they can provide benefits to the sponsors as well, which will help them to expand in
the process.
Canadian Overseas Petroleum Limited
Canadian Overseas Petroleum Limited is one of the junior gas along with the oil
company, which mainly focuses on the Sub-Saharan African region. The company possess its
headquarter is in Calgary, which is situated in Canada. The company trade their shares in the
London Stock Exchange and also in Canadian Securities Exchange so that they can generate
revenue in the market and can achieve success in the process (Canoverseas.com, 2020). This
also helps the company to operate in an effective way possible and hire the experts with the
revenue so that they can expand in the marketplace.