Event Planning: Marketing, HR, and Financial Details

Event planning

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Marketing mix ............................................................................................................................2
Human Resource Role.................................................................................................................4
Financial details..........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Event planning can be defined as the process of planning the event. It includes
coordinating, budgeting,catering, arranging for speakers, arranging décor etc. There are many
types of events like, seminars, conferences, birthday parties, trade shows, workshops etc (Dost
and et.al., 2019). In this report prom night is being organized at Metro Bar. In this report
marketing strategy is discussed and also seven P's are described. Further, Human Resource is
discussed which includes roles and responsibilities of various people who are involved in the
planning. Pre- event activities and post-event activities are also discussed in the report. Financial
details are also provided in the report, related to the event.
MAIN BODY
Marketing mix
Marketing mix can be defined as set of strategies that is used for promotion of the
company's brand and product of the company. Marketing mix refers to seven P's i.e., product,
place, price, promotion, physical, people and process (Maguire and Hanrahan, 2017).
 Product: In the prom night people will get different variety of foods and drinks will be
provided. Various types of snacks will also be provided. Different games and gifts will be
given to the winners. The tickets will be available online and also available in the college
campus. Special gifts will be given for the best attire. Gifts will be given for the King and
Queen of prom night. Product strategy is made with proper planning because product
plays an important role in achieving the success. While making product strategy, market
survey should be done. Market analysis helps in making good strategy and helps in
identifying competitors. Market analysis also helps in identifying the latest trends in the
market (Pomering, 2017). This will help in making good plans for prom night and people
will enjoy this party. Party will be unique and will be well managed. All the activities
will be well organized.
 Place: The place where this prom night is being organized is Metro bar. This Metro bar
has all the essential facilities and its interior is also good. This bar has capacity of 200

people so the event is planned according to that. People will enjoy prom night at thus bar.
All the arrangements will be made according to the latest trend. The decoration for the
party will be amazing.
 Price: Price of the tickets for this prom night is not very high. This price is set after
calculating the expenses and this price is affordable. Penetration pricing strategy is
applied here. In penetration strategy initially the price is kept low to attract customers and
after sometime increase the price. This will affect competitors as customers will move
towards the product where price is low. The price of metro bar is low but its service will
be good and quality of the food will also be good. Competitive pricing strategy can also
be used, in the competitive pricing strategy prices are set according to price set by the
competitors.
 Promotion: Promotion for this prom night can be done through advertising.
Advertisements on social media can be done. Today's generation is more active on social
media, so social media is one of the best platform for promotion. Social media includes
Instagram, Facebook etc (Jordan and et.al., 2019). In the university campus pamphlets
can be distributed and hoardings can also be used for promotion. Pamphlets will be made
simple but attractive like, decent colours will be used in the background and information
will be written in creative way. Make creative posters and put on the notice board of the
university campus to promote this night party. Blog post help in promotion as it includes
all the information related to the event. Short videos can be prepared containing all the
necessary information and also includes pictures of metro bar which will attract people to
buy tickets for this prom night. Email marketing is also one of the method for promotion.
Today's young generation is more attracted towards creativity and innovative ideas and
they are more active on social networking sites.
 Physical: The decoration for the prom night will be amazing. All the arrangements will
be made according to the latest trends and will keep in mind the choice of young
generation. A separate area for clicking photographs will be decorated and different
prompts will be available. All the facilities will be provided like, good music facility,
dance floor and snacks, food and soft drinks will also be provided and good quality will