Event Planning for Prom Night at Luton Campus, University of Bedfordshire

Event planning

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview of the event......................................................................................................................1
Marketing mix........................................................................................................................2
Human Resource requirement................................................................................................5
Financial analysis...................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The process of planning, organising and coordinating any event or an occasion which can
include the venue selection, budgeting, scheduling, transportation, food etc. There are the
organisations that work on this process of event planning as they have role of planning different
types of events such as mega events like national awards shows, concerts etc. and small events
like birthday party, farewells etc. it is very important to manage the vent in order to make it
successful and entertaining. For a successful event along will the event planner there is
requirement of other human resource such as vendors, caterers, electricians, decorators etc. that
plays a key role in making the event blaster (Anwar and et. al., 2020). Along with planning and
managing the event is also important because it involves research of the venue, marketing of
event, planning of human resource etc. The person who organise the event are known as event
planners. For the present report a “Prom Party” event is hosted by the Luton Campus, University
of Bedfordshire for their higher education students. The report will include the marketing mix of
the vent, human resource requirement of vent and the financial details as per event.
Overview of the event
The university of Bedfordshire is organising a prom night event for their passing out batch of the
higher education. Basically a prom night is event of dancing and entertainment party for the
students to enjoy and cherish their days at university (Lee and Wang, 2017). For the event boys
are are required to dressed in the Tuxedos and girls are required to dress in the gowns and party
dresses. At the end of the event the principle of the university will announce prom king and
queen. The part is hosted at Metro Bar, Luton Campus . In the event there are maximum 200
guests including students and teachers. The timing of the event are 7 pm to 11 pm.
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