Event Planning: Marketing, HR Requirements, and Financial Details

Event Planning

Contents
INTRODUCTION...........................................................................................................................................4
MAIN BODY.................................................................................................................................................4
Marketing strategy..................................................................................................................................4
Human resource requirements................................................................................................................6
Financial details.......................................................................................................................................9
CONCLUSION.............................................................................................................................................12
REFERENCES..............................................................................................................................................13

INTRODUCTION
Event organizing may be a lucrative career option. The finest event organizers will establish
a reputation and be capable of charging top dollar for their ideas, originality, implementation,
and outcomes. The practice of coordinating an event including a gathering, conference, expo,
ceremonial, group building exercise, party, or conference is referred to as planning an event
(Kim, Choi and Leopkey, 2021). Budgetary control, setting timeframes, choosing and setting
aside occasion sites, requesting, making plans food, finally implemented, continuing to develop a
topic, planning, choosing presenters and lectures, organizing for infrastructure and tools,
controlling risks, and constructing contingencies in place are all aspects of planning process. For
this report select event of wedding that organize in United Kingdom by top businessman. It must
be hosted at the Metro Bar, Luton Campus, University of Bedfordshire. In this report consist of
marketing strategy, human resource requirements and financial details about the event.
MAIN BODY
Marketing strategy
Marketing mix: The four P's are often used to characterize the marketing mix: product, pricing,
promotion, and location. To use these four factors while planning an event can help to create a
festival, athletic event, performance, or other promotion strategies that attract the proper
individuals and effectively communicate about message.

Product: The phrase "product" encompasses both tangible and intangible goods and also
activities. It is a provider corporation for our company. We primarily supply wedding planners
with consultation services. Clients can opt for the entire service package or only a portion of it.
The filled range of services here include supplying proposal suggestions, developing the
wedding ceremony event, implying wedding ceremony arenas, trying to contact photogs for
wedding photo sessions, creating a video of the couple's love storey, confirming with resellers
such as bridal gown, and getting ready the marriage cars (Agner, 2021). Our consumers, on the
other hand, are still welcome to make suggestions on any aspect of the project. The service we
give is adaptable and versatile. For instance, the bridegroom may like to dance for his wife, and
we will assist him in completing the necessary preparations to ensure that the entire presentation
runs smoothly.
Price: They will just discuss a small portion of what goes into price decisions because price is an
extremely complicated process. Pricing is heavily influenced by the other 3Ps of marketing:
product, location, and promotional. The highest price a consumer is willing and able to pay for a
Wedding Extravaganza commodity in the current highly competitive environment is known as
the relative benefits. They have included the costs of planning an event and promotion, facility
and instrument rental, personnel, security, licenses, permissions, and fees, installation and
cleaning fees, presents, foodservice, announcement systems, and pre / post wedding. To
determine the price, deduct expected sponsorship earnings, contributions, and sales revenue from
expenditures. The services are tailored to the client's budgets. However, they promise that their
service is excellent and that the pricing is fair. For instance, unless they want a live band to
perform at wedding supper, the cost is usually around RM 2000 for three hours. Nevertheless,
since we have our personal musician band, our pricing is significantly lower. There are certain
prices that have been set as a guideline. The pricing will be modified if the customers have any
additional needs. Please contact us for additional details on the pricing approach. (Zihan and
Runxin, 2021).
Place: The term "place" can also mean "route," "division," or "conciliator." It's the process of
moving products and/or commodities from a service supplier to a user or customer. They ought
to utilize at minimum three criteria to pick the top sites. Begin by determining which venues are
suitable for cocktail receptions, press tours, media interviews, and the function in respect of on-