Event Planning: Marketing Mix Strategy

event planning

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Marketing mix strategy ...............................................................................................................3
REFERENCES................................................................................................................................7

INTRODUCTION
Event planning is defined as planning the individual activities associated with events.
This report is based on the event occurred at Metro Bar, Luton Campus, University of
Bedfordshire. The entire project will discuss different aspects related to event planning.
Henceforth, report will emphasis over the marketing mix factors in respect to the organisation.
Human resource requirements associated with the event planning will also demonstrate in this
project. Furthermore, project will discuss the break even analysis in respect to the event
management planning.
MAIN BODY
Marketing mix strategy
Marketing is defined as promoting products and services offer by organisation in front of
potential customers in market. Marketing mix is a model used for promoting or entertaining
planning related to the event activity. This model comprises with factors like product, price,
place, promotion, physical evidence, process and people. All the different factors are a part of
marketing activity entertained by organisation over a direct basis. All elements and factors of
marketing mix are the basic fundamentals involve in the promotion activities organisation can
place.
Product
Event planning is conducted on the basis of product offer by the event company. Event
company offer different products like corporate event, stage set up, dealer's meet, product
launch, fashion shows, wedding entertainments, audio visual solutions, meeting or conference,
school or college fast, DJ Party, team building games, theme based party, celebrity managements
and artist management like events (Camilleri, 2018). All the products offer by event management
company make it more effective in respect to the organisation as they allow the organisation to
serve the best quality services in front of potential customers in market. The product portfolio of
company is well diversified as it will support in achieving the best level of services in favour of
the organisation. Diversity in product portfolio of company make it more effective in favour of
the organisation as company get to attract customers very easily and also to be the business
growth opportunities in favour of organisation. Event management comprises with the multiple
number of practices that organisation can deliver in order to achieve the best level of growth
potential in respective market.