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Event Report in Australia (pdf)

   

Added on  2021-02-19

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EVENT REPORT

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Setting up plan.............................................................................................................................1Stakeholders................................................................................................................................3Venue Suitability.........................................................................................................................4Risk Assessment..........................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONCreation the template of any post event report is a significant part of the event that hasbeen organised. The purpose of doing so is that it assist the organiser as well as client to gain thein-depth insights regarding the relevance of the event. Along with that as the event includeenormous data of expenses, revenue as well as number of total attendees which help to effectiveplan for future and make better decision by examining the previous report or event effectively(Sagen, 2015). For the better understanding of report Melbourne Convention and Exhibitionevent has been considered which provide one of the largest spaces in Australia to conduct theevent. Due to the venue and building they hold the event has received huge recognition. Thisreport cover following topics like set up of the event, identify the role of internal as well asexternal stakeholders. Further, create a risk matrix for the event are covered in this report. MAIN BODYSetting up planAustralia-China Trade Expo (ACTE 2019) is an international event that take place everyafter 13 years and held at Melbourne, Victoria. As it is conducted in large scale so whenever theevent takes place it gather the attention of huge buyer attendance. The two countries namedAustralia and China share good relations with each other reason being they share strongeconomic similarity. This is the necessary platform that offer huge advantage and prosper thelong term benefit by encouraging free trade and healthy relation with one another. The wholesetup of the event take place in such a manner it expand opportunities for business and covervarious activities like service trade, cultural exchange, project investments, commodity tradingand so on (Jones, 2017). The purpose of whole event is to maintain the deep connection betweencountries like Australia and China.Event PromotionThe event promotion is the vital part as until / unless people are aware, the purpose of anevent cannot be fulfilled. Further, promoting the large event crates the market buzz andguarantee the success as it enhances the percentage of attendances. As Australia-China TradeExpo organises event at large scale due to which it look for various platform such as traditionmedia and digital media to target the event effectively. In detail company uses the social media,1

its website, create email marketing as well as print media to influence the market and getprivilege to be the part of event. Thus, in order to leverage the existing market and promote business effectively the eventuses different promotion activities. These activities are defined below:Webinar: It carries the event information as well as slides that led the audience to gainthe detail information regarding audience (Whitelaw and Wrathall, 2015). This basicallyhelp the audience to seek the information and conduct learning activities which is offeredby the company. Blog: The role of respective tool is to promote the event by describing about the wholeset up. Especially to conduct the large scale events like, Australia-China Trade Expo hirethe most suitable bloggers that have huge followers and frequently go through the blogand remain connected with the help of comment section.Social media: It is basically a community of like minded people who come together andremain connected. This is one of the most suitable places to promote the event as is costeffective method and within small period of time it can gather huge attention. Affiliated marketing: This a part of digital media which can be used by the Australia-China Trade Expo event to create win win situation. Here, the event manger can promotetheir brand on most frequently visited site like new channel where customer visit on thefrequent basis.TechnologiesAlong with this the company make sure that these tools and techniques are effectivelyused so that the right message is delivered to the public with the help of right content. Apart fromall these technique the organizer of event makes they uses significant technology like digitalmedia (Plante and et. al., 2017). This not only help to communicate the value to audience andpromote the event but it also help to analyse success of an event. Additionally, it consist ofgoogle analytics that help to provide the result at real time. It include conversation rate, bouncerate, online sources that promote the audience to take step and finally increase the traffic and soon. Hence, this can shape the event as it get whole information regarding various parametersdirectly associated with the functioning of an event.2

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