Managing Conferences and Events

MANAGING CONFERENCES AND
EVENTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1) Different dimensions and categories of the event.................................................................1
P2) Different types of events and the current and features trends that influence event sector....2
LO2..................................................................................................................................................3
P3 Designing an event layout for setting up conference or event room for meeting the
requirement of clients. ................................................................................................................3
P4 Additional services available within conference and its importance......................................5
LO3..................................................................................................................................................6
P5) Different management roles in the event industry that reference to current opportunity.....6
P6) Management skills and personal attributes that require working in event industry, meet
stakeholders need........................................................................................................................6
LO4..................................................................................................................................................7
P7) Appropriate measures are require to provide safe & secure event venue and safe
environment for staff and guest...................................................................................................7
CONCLUSTION.............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Conference management & the planning that includes the various key elements:
Location. Conference held around the whole world in large and small cities. Cost. Approximate
to meet most medical, academic, business conference. In this report Hilton company is taken.
Hilton Hotel is a global brand hotel and flagship of American MNC of hospitality industry. This
report highlights the difference dimension and various categories of event & current and features
that trends that influence the events (Rogers and Davidson, 2015). Also, reveal the event layout
that correctly set a conference to meet particular client requirement and the additional services
available in conference environment. Different management responsibility within the industry
and the management personal attributes and skill that require for work within the industry. Also,
the appropriate measures are required to give safe and secure environment for guest. In this
regard present report has been prepared.
LO1
P1) Different dimensions and categories of the event
There are various categories and dimensions of the events that includes.
Categories of event
Seminar- It is a usually events for the shorter period, and can lasting it anywhere for the
couple of time to few workdays. Main purpose of the seminar is to plan & hold the meeting with
the targeted guests and give them with the relevant information. Seminar has the multiple and the
single speaker & generally maintain all participants together in same place (Raj, Walters and
Rashid, 2017). For example- It is to gather focus on the marketing with the help of social media
to learn best practices for to promote the business.
Conference- It is typically have a multiple sessions. Conference are usually held at
hotels, which beginning with keynote secession and offering the breakout sessions and the main
purpose is to target the audience and give relevant information.
Trade show- Event planning regarding the trade show that involves the negotiating the
sponsorship rates that are for both advertising, space, speaking and promotion opportunity,
where the organization leadership has to speak. The purpose of the organization that attend the
trade show as which lead generation an activity also the company host trade shows to increase
the image of industry among those are attended (Palen and et.al., 2015). Such trade shows
1