Influence of Events and Festivals on Community Capital

Running head: FESTIVAL AND EVENT
Contemporary Issues in Event Management
8/27/2018

FESTIVAL AND EVENT 1
Table of Contents
Introduction................................................................................................................................2
Literature Review...................................................................................................................2
Events and Festivals...............................................................................................................2
Key Components of event industry........................................................................................3
Types of Events......................................................................................................................6
Special Events....................................................................................................................6
Hallmark Events.................................................................................................................7
Mega Events.......................................................................................................................7
Key Components of Successful Festival................................................................................8
Know the market................................................................................................................8
Community Relations.........................................................................................................8
Over Deliver.......................................................................................................................8
Price....................................................................................................................................9
Housing and Transportation...............................................................................................9
Food & Beverage...............................................................................................................9
Technology.........................................................................................................................9
Build a model.....................................................................................................................9
Types of Festivals................................................................................................................10
Religious festivals............................................................................................................10
Carnivals..........................................................................................................................10
Arts Festivals....................................................................................................................11
Changing Seasons............................................................................................................11
Food and agriculture........................................................................................................11
Community Capital Framework...........................................................................................12
How CCF Framework is Different from Other - Impact Measures.....................................15
Case Study............................................................................................................................17
Conclusion................................................................................................................................21
References................................................................................................................................23

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Introduction
This paper is being presented in order to examine the influence of events and festivals on the
community capital. To give the base to the overall discussion reviews and opinions of
different authors will be presented. Besides this, seven different kinds of community capitals
will be explained.
According to Quinn (2009), the study of events and festivals is nowadays an essential and
productive part of tourism research analysis. Events and Festivals have succeeded in recent
years and interest in accepting their importance in the academy of tourism has increased
consequently. Even the hastiest scan of foremost journals of tourism validates that literature
on the events and festivals is today one of the most productive of any tourism research area
and there is a growing collection of articles, theoretical manuals and applied manuals
accessible.
Literature Review
Events and Festivals
According to UI, Day & (2013), Events and Festivals are vital resources of the tourism
sector. To visit the events and festivals, traveler visits a tourism destination and host
community. Tourism performs an essential role in inspiring a domestic economy at host
communities. In addition, to the role of tourism, various scholars of tourism sector have taken
interest to the impact of tourism on the economy because tourism can be a way to regenerate
economically a depressed county or area. According to Yeoman, Robertson & McMahon
(2014), in regards to the tourism economic impact, some academics have begun to consider
the cultural and social influences of tourism on the destination. This is because the local
society’s leaders and researchers have understood that the important objective of the

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development of tourism is not just enhancing the living standard of the host society but also
enhancing the quality of life of the residents (Moufakkir & Pernecky, 2014). QOL i.e. Quality
of life is a comprehensive concept to evaluate the objective of the resident and personal
welling. Quality of life offers an investigative outline for examining the connection between a
host community and its businesses. Consequently, Quality of life could be an effective tool to
measure the influence of tourism on the life of residents. To host the events and festivals at
local societies is a typical development strategy of tourism. They entice tourists into the
destination, generate job opportunities related to tourism, and distribute economic benefits all
over the destination of tourism. Moreover, local events and festivals offer entertaining
opportunities and enjoyable visitor experiences for domestic residents, influence quality of
life of the local residents. However, very little information is available regarding the impact
of local events and festivals on the quality of life of the residents. The absence of the
knowledge of the local events and festivals might obstruct the marketers of the tourism and
the community leaders to apply them in a planned manner to enhance the quality of life of the
residents (UI, Day & Cai, 2013).
Key Components of event industry
Few components perform an essential role in the makeup of the event industry. These
components comprise companies of event management, event venues, and event
organizations, suppliers of the event industry, external regulatory bodies, and industry
associations. Event organizations are those organizations that perform the task of hosting the
events. While few might be event-specific bodies like the organizers of Australian Open
tennis tournament, others are special teams in the big companies (Etiosa, 2012).
Companies of Event management are formed of a group of individuals or professionals
whose responsibility is to arrange events based on contract for their clients. These dedicated

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businesses frequently organize various events regularly and maintain long-term relationships
with their suppliers and clients (Etiosa, 2012)
Suppliers of the event industry are considered as the network of an essential portion of the
industry whereby knowledge and proficiency encounter to arrange high-quality and
professional events. This constituent of the industry has now become very essential due to the
quick growth, complexity, and expansion. Suppliers’ surface in the areas related to the event,
like audio-visual production, staging, catering, sound production, entertainment, and lighting,
or in associated areas, like, security, accounting services, transport, legal services, and
communications (Etiosa, 2012).
Event venues are the important elements of the industry deprived of which not a single event
can be hosted. Venue management is the essential portion of the complete process of event
management because it aids as a share of the marketing of servicing or venue of the clients of
the event. Certain specific venues of the event exist and generate extra revenue by letting
their amenities to functions and business events reaching from universities, galleries,
museums, and theatres. However, the frequently recognized event venues are exhibition
centers, stadiums, hotels, theme parks, resorts, fitness and sports centers, heritage sites,
markets and shopping centers (Etiosa, 2012).
Industry association arose because of the development and creation of the industry; it has
become famous to possess professional relations in charge of liaison, communications, and
networking in the industry, accreditation and training programs, lobbying, and codes of moral
practice, on behalf of their associates. Various associations have been raised to the test of
taking care of numerous industry sectors as it is varied. While few of these associations are
global with subdivisions in diverse nations, others are area or nation based. Examples of few

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of the association majorly related with the managers and planners of the event are the
following:
The ISES (International Special Events Society) is known as the association whose task is to
endorse, advance, and educate the industry about special events and its system of specialists
along with linked industries. In addition, to this, they struggle to maintain the honesty of the
profession of the special events to the common public by their "Principles of Professional
Conduct and Ethics". Moreover, they obtain and distribute valuable information of the
business; nurture an essence of collaboration among its associates and other professionals of
the special events, and develop high standards of practices of the business (Etiosa, 2012).
The IAEE (International Association of Events and Exhibition) is called as an association that
was planned in 1928 as the Exposition Manager’s National Association to signify the
comforts of profession show and exposition managers. This Association is nowadays the
foremost association for the worldwide industry of exhibition. Currently, IAEE signifies over
8,500 individuals who introduce and sustenance exhibitions in the whole world. The job of
this association is to endorse the exclusive worth of the exhibitions and various events that
carry sellers and buyers together like proprietary corporate exhibitions, conferences with the
component of the exhibition, and road shows. IAEE is the main reserve for those who design,
create, and service the whole industry. IAEE kilns partnerships with the organizations in the
industry that either exclusively values members or reinforce the industry (Etiosa, 2012).
External controlling bodies are legislative and constitutional bodies whose responsibilities or
accountabilities are to supervise and manage the manner and implementation of events and in
various instances, these bodies has a nearby assembly with the industry. These bodies have
leaped up due to the regulated and multifaceted environment in which modern events exist. In
a few cases, various domestic assemblies now need a growth application for the performance