Leadership Style and Approaches

This document discusses different leadership styles and models and their impact on business practice and organizational performance. It also explores the application of leadership theories in different situations and evaluates the impact of leadership on diversity and organizational culture. The case study focuses on Burberry, a luxury fashion house based in the UK.

Leadership style and
approaches

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Explain different leadership style and models and impact of leadership on business practice
and organisational performance..................................................................................................3
2.Leadership model covers different leadership style and therefore it may consider situational
leadership model for the purpose of evaluation..........................................................................4
3.Evaluation and understanding of various different theories , styles and models and their
application to different situations?..............................................................................................5
4. Impact of leadership on diversity and organisational culture?................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Leadership
indicates both practical skill as well as search area which encompassing the a individual or a
group ability to influence ,guide as well as leads towards the common objectives of an
organisation. It is also define as art to motivate individual which helps to fulfil the goals that was
set in advance. Leadership helps to attain the essentials which supports an person to provide
inspiration to others . Leaders must posses skills of critical thinking so that to know best method
to use resources in effective manner. Leadership includes the essentials to have capability to
inspire persons having different behaviour. Leaders of any team should posses excellent
communication skills so that their views or guidelines are easily understand by members. The
organisation that was selected in this project is Burberry. It is luxury fashion house based on
British and tend to have their headquarter in U.K. The brand was specialised in designing &
selling clothes like leather goods, trench coat, fashion accessories, foot wear, eye wear,
cosmetics and perfumes. This assignment also covers the information regarding various
different style and approach of leadership that which is mostly observe and follow in present
corporate world and also company's culture and diversity policies are evaluate.
MAIN BODY
1. Explain different leadership style and models and impact of leadership on business
practice and organisational performance.
A leadership style is the method that was adopted by leaders to give direction, implement
plans and promote individual to achieve common objectives and goals. To become effective and
efficient leader, organisation take various elements and different approaches of leadership to
run the business successfully. As per organisational structure , Business leaders select the
leadership style and can provide support to run the business activities smoothly. Few example of
leadership styles which is used in corporate world are discuss as follows:
Democratic leadership: It is also called as participative leadership in this leaders take decision
on the basis of inputs and each team member participation. Here everyone get the equal to
participate, idea get freely exchanged and discussion has been encouraged. Additionally in

group equality it has more focus and ideas are flow easily along with this group leader still
make control to its members. With Burberry company perspect leaders as well as managers
try to involve every member of their team in process of decision making, as it tends to
involve different innovative ideas & opinion that support to improve quality of decision,
resultant into an increase in productivity and morale of group.
Autocratic leadership: It is contrary to democratic leadership tactic, as leader tends to make
decision without involving any member of the team. The leaders directs and controls the
activities so that goals and targets are achieve and policies are framed. The subordinates
have no participation and the leaders control the team members. Burberry follow this style
of leadership and give commands so that decisions are taken quickly. leaders tend to make
full control on their members. Burberry with the help of this style gives command and take
decision quickly where it requires and others side, it will discourage the group input, hurt
employees morale and try to ignore creativity and expertise from the subordinates that make
impact on overall performance as well as on productivity of the company.
2.Leadership model covers different leadership style and therefore it may consider
situational leadership model for the purpose of evaluation.
Theories of leadership known as schools of thoughts that tends to explain how it is
possible to become leader . It emphasize behaviour and trait which person use to raise their
abilities at the time of becoming leader. Few examples of Key leadership theories are explain as
follows:
Contingency Theory: This theory shows that in different situations no one leadership
style is follow, it recognises that there might be variable influencing in any particular situation
and right course of action is selected by smart leader and also take into account those variables.
With this regard white and Hodgon researcher of leadership is regarding striking right balance
behaviour, context, needs of their follower and also analyse the situation at hand and act
accordingly.
Situational Theory: Like theory of contingency , situational theory should stresses
situational variable importance . As per Paul Hershey this theory if combination of two factors
first one is leadership style and other is maturity level of follows. As per this theory various

different situations demands different style of decision making and leadership .Leaders must act
by judging various situation which they are facing.
Behavioural theory : This theory make emphasis to shift from leaders quality to actions
and behaviour. The theory of leadership focus on the leaders actions but not to mental qualities.
As per this theory it is conclude that with the help of observation and teaching , people try to
learn more to become good leader.
3.Evaluation and understanding of various different theories , styles and models and their
application to different situations?
The two different situation that are exist are Fluctuate market and the other is situation of
launching new product variety.
Victor Vroom's expectancy theory : This model is design in such a belief that the term
motivation is determined by reward nature as people of their job performance expect some
results. As man is considered as rational human being and they try to perceived reward value up
to maximum level. People get highly motivated if know in advance that if they perform well ,
they receive some benefits. This model include three variables as all the three variables get
multiply and have high positive value and if the value of variable is zero ,than probability of
motivated performance leads to be zero. These variables are explain in detail as follows:
Valence: It is significant associated by person regarding expected outcome. It is just an
expectation not actual satisfaction that workforce expects to receive after goals achievement. In
context of Burberry company, manager as well as leader need to discover what workforce value
that tends to provide maximum level of satisfaction as it results as overall performance
increment.
Expectancy: it is a faith in individual that good efforts results in excellence performance .
Many factors influence expectancy like possession of suitable skills so that to perform the job ,
appropriate availability of resources , important information availability and support is to get to
complete the target.
4. Impact of leadership on diversity and organisational culture?
Transformational leadership: This leadership always contribute in transforming and
improvement upon the company's conventions. Employees have the set of task and goals

that they have to complete in the specified period of time along with this, leader is
constantly pushing them outside of their comfortable zone (Su, Wang, and Chen, 2020). In
this leaders encourage, inspire and motivates the employees to innovate and create the
changes that will help them to grow along with sharpening the future success of the
company. In context to the Burberry company, this is will provide employees the more room
to be creative, look for the future and identified new solution for the old problems. It will
encourages the quality of decision making that results in the increase in the performance and
productivity of the company.
Coach-style leadership: in this style, the leader focus on the capability and strength of the
member. It mainly focus on the strategies so that a better work is done together. Main
emphasis in this style is on growth and success of the employees so that motivation is given
to all and a satisfied result is driven from the productivity of employees. For burberry, this
style will help in improving the performance of the employees so that changes can be easily
implemented and growth is ensured.
Bureaucratic leadership: in this, the leader consider and listen to the input of employees but it
may reject the participation of the employees. Here the workforce may not feel controlled as
there is lack of freedom. This may not encourage employees to achieve the organisational
objectives. By implementing this style burberry may resist the change which may help in
transformation and improvement in employees.
In this style of leadership, leader tend to listen and considered the input of the employee, but
leader also tend reject the employees participation if it conflict with the policies and past
practices(Cortes, and Herrmann, 2020). Under this style employees might not feel
controlled but along with this, there is still a lack of freedom in their roles. It can be resulted
in the quick shutdown of the innovation and it will not encouraged for the companies who
are chasing ambitious goals and quick growth. With the implementation of this style
Burberry company, may face the resist in the innovation and creativity in the employees.
From the critically evaluation of the leadership style, Burberry company and its leaders will
adopt the transformational style, as this is an luxury fashion house that needs to be innovative
and creative with the change of time and trend at the market place, this will help the company I

the transformation and improvement of the employees that help them grow professionally as well
as personally.
Leadership style
Democratic style: Such type of leaders share with their employees information of
anything which affect the work responsibility. opinion of employees are also be considered
before improving decision . participative style of leadership has so many benefits . It develops
trust and tends to promote cooperation and team spirit among members . It also tends to develop
creativity and tends to help person .what you want to be done but in a way that they want to do it
are done in democratic leadership.
Coaching style: when we have this leadership style , there is need to have that approach.
Leader who coaches consider the views of people so that talent reservoir is leads to be
developed. The leader who uses this coach approach seeks to unlock people potential. Leader
who use a coaching style open doors to people. It is believe that every person has power and
qualities in them. Coaching leader provides little direction to help people to tap into their ability
to achieve which they capable off.
As both these styles help to handle the situation in effective manner. With the help of
proper guidance different situation can easily be tackle by smart leaders of the company. These
styles make both positive as well as negative impact at the time of existing different situations.
These style affects in favourable manner if these styles are follow in appropriate manner. As it
helps to make disciple and help to achieve objectives of the team easily.
CONCLUSION
After deep study and analysis it is to be concluded that leadership is considered
as the ability of person to lead, guide as well as influence person or individual group to achieve
common goal that are set by companies . With the help of using various leadership styles and
approaches performance and productivity of persons is tends to be increase and objectives of the
organisation can easily be achieve. Additionally it is also observe that, in the success and growth
of the company, organisational culture and policies leadership as well as their effective styles
plays important role as in this it describes what the company belongs to and what initiative steps
are taken to create the healthy & positive culture for workforce.

REFERENCES
Books and Journals
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Laouni, N.E., 2020. An investigation into the relationship between principals’ leadership styles
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