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Evo Car Share Company Analysis 2022

   

Added on  2022-10-12

16 Pages1053 Words8 Views

EVO CAR SHARE
COMPANY
Name
Course
Lecturer
Course
Date


Report is about the analysis of Evo Car Share
Company’s segmentation, targeting,
positioning, and strategic analysis
Evo Car Share Company is a car rental company
Located in the Greater Vancouver area
Deals in Toyota Prius Hybrid vehicles that have
roof-top bike racks
Specializes in the vehicles that feature one-way
point-to-point rentals
Evo Car Share
Company


Market segmentation is the sub-division of
market into different sections
The company applies market segmentation
It segments its market based on
demographics like age, income levels, etc.
There are mainly two segments:
The youthful car-obsessed clients
Premium clients
Market Segmentation


The company targets two sets of customers:
The urban-based clients: These have high
income levels and can afford premium (costly)
car rental services
The millennial: These are young, economically-
stable youth who are obsessed with car rental
services
Targeting

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