Alencar, et al., (2015) argued that e-commerce is electronic commerce that provides a way where companies can buy or sell their products and services with the help of internet connections and it is mainly associated with the online shopping. It is observed that there are major four categories involved in the e-commerce, for example, B2B, B2C, C2B and C2C and Amazon is one of the effective e-commerce company which uses the concept of business