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Digital and Social Media Usage Analysis - Doc

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Added on  2021-04-19

Digital and Social Media Usage Analysis - Doc

   Added on 2021-04-19

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Running head: DIGITAL AND SOCIAL MEDIA USAGE ANALYSIS, AMAZONDIGITAL AND SOCIAL MEDIA USAGE ANALYSIS, AMAZONName of the studentName of the UniversityAuthor Note
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1DIGITAL AND SOCIAL MEDIA USAGE ANALYSIS, AMAZONExecutive SummaryThis paper provides information relating to Amazon.com, Inc. It states the various products andservices offered by Amazon, its area of operations, the total number of employees working atpresent and the financial status of the company. Apart from this the company also makes use ofdigital and social media platforms to promote and conduct its products and services. The paperstates all the forms of social media that are used by Amazon and how Big Data helps to providethe company a strategic advantage in the market. The conclusion states how Big Data may be aconcerning factor to the consumers since it is a threat to the privacy of personal information ofindividuals.
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2DIGITAL AND SOCIAL MEDIA USAGE ANALYSIS, AMAZONContentsIntroduction......................................................................................................................................3Section 1: Company Information.....................................................................................................3Section 2: Digital and Social Media Use.........................................................................................4Section 3: Analysis..........................................................................................................................7Conclusion.......................................................................................................................................9References......................................................................................................................................10Appendix........................................................................................................................................12
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3DIGITAL AND SOCIAL MEDIA USAGE ANALYSIS, AMAZONIntroductionThis paper provides a brief overview of Amazon and the various products and servicesprovided by it. The company has experienced a great rise in the amount of revenue generated.The use of social media as a promotional and sales tool is said to be the most important factorbehind the rise of the company. This paper analyzes how the company makes use of differentsocial media platforms to its own benefit. The introduction of Big Data has proven to be aneffective tool for providing companies with a strategic advantage. This paper also discusses howthe use of Big Data has affected Amazon in a positive manner and how it may continue to do so.Section 1: Company InformationAmazon.com, Inc. is an American company that conducts is business as Amazon and isassociated with e-commerce and cloud computing services on a global scale. The company wasestablished on July 5th 1994 by Jeff Bezos (Amazon, 2015). The company’s headquarters arelocated in Seattle, Washington in the United States. In its initial stage, Amazon started out as a website hosting an online bookstore. Thissoon changed into Mp3, video, audio book streaming/downloading and the sale of electronicappliances, clothing, jewelry and accessories, food, furniture and entertainment appliances. Thecompany is also involved in the production and sale of electronic goods like the Fire TV, FireTablets and Kindle e-books. Amazon also produces Echo, which is considered as the world’slargest cloud computing service. The other products of Amazon include the Amazon app store,Amazon Prime, Alexa, Amazon Web Services, AmazonFresh, Amazon Digital Game Store,AmazonWireless and ComiXology.
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