Business Plan and Analysis for EvRide Electric Bikes

BUSINESS PLAN AND
ANALYSIS

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company’s Description-..............................................................................................................3
Market Analysis-..........................................................................................................................4
Porter’s five forces-......................................................................................................................4
Marketing:....................................................................................................................................6
Risk analysis:...............................................................................................................................6
Operational planning:...................................................................................................................7
Financial stability:........................................................................................................................8
Reviewing business plan:.............................................................................................................9
Recommendation:......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
This report has outlined the business plan of electric bikes of EvRide company. It includes the
company description, products and services offered by the company and the market analysis for
EvRide. This has also discussed the areas from where the funds could be raised for the company
as well as the recommendation for strengthening the company for future results,
INTRODUCTION
Business plan is the written format of how the new business will work by defining its objectives
and strategies they will use to achieve these goals and objectives (Finch, 2019). It gives outline of
the company from marketing, financial as well as the operational planning. EvRide is the new
start-up of manufacturing electric bikes for the people. This business plan will discuss about the
company description, marketing analysis, financial planning as well as the operational planning.
Further, it involves the review form the potential investor for raising the funds and the
recommendations for strengthening the plan to achieve the future goals.
MAIN BODY
Company’s Description-
EvRide is will be an automotive manufacturing company. EvRide is the new company
coming up with the new idea of manufacturing electric bikes to reduce the pollution for
preventing the planet. The company is going to be headquartered in United Kingdom. Electric
bikes are not much in demand but they will be in demand in the future as the electric cars have
been much demand in present. As this company has planning for the start-up so it is not small
medium scale company.
Vision and mission-
The vision and mission of this company is to help the government in combating the carbon
emissions produced by the petrol and diesel vehicles by manufacturing the electric bikes. As UK
want to become net zero carbon emission country by 2050 so this company will help the country
in achieving this goal.
Products and services-

Product of the EvRide company is the Electric bikes. The services provided by this company are
free trial ride, insurance facility of the electric bikes and free servicing facility for 1year of the
bikes at the company.
Market Analysis-
Market analysis is the tool used to evaluate the market of a specific industry or sector.
This study enables the marketers to understand the dynamics of the market, competition within
the industry, potential customer’s segments and many other factors (Puyt, et.al. 2020). Market
Analysis for Electric bikes will help to understand the demand, target customers, factors which
can affect the business.
Swot Analysis of the company-
Strengths
This company has started producing the
electric bikes in present which will help them
lead the market when the demand of electric
bikes will be created in the market.
Weaknesses
The company’s biggest weakness is that there
is not much demand of electric bikes so much
profit will not be generate.
Opportunities
The opportunity for this company is that in
coming time there will be high demand of
electric bikes in the future.
Threats
The threats is that there will be some
businesses in coming time who will
manufacture the electric bikes so this will
create competition for EvRide company.
Porter’s five forces-
Porter’s forces model will help EvRide company to analyse the five competitive forces to
determine the strengths and weaknesses (Carraher, 2018). It involves understanding the
competition and enhancing the profitability of the company.
Porter’s five forces are-
Competitive rivalry- This force enables the company to know the intense level of the
competition within the industry. Rivalry competition is considered high when there is fewer