Performance Summary of Actigear: Operation Strategy, HR Culture, Marketing, Financials

This document provides a performance summary of Actigear, covering its operation strategy, human resource culture, marketing efforts, and financial position. It also discusses key initiatives for the following year. The document includes references to relevant books and journals.

EXECUTIVE SUMMARY

Table of Contents
Executive Summary.....................................................................................................................3
REFERENCES................................................................................................................................5

Executive Summary
Performance summary of the Actigear clearly demonstrate some key aspects that can be
projected in the following manner. Overall function of the entity is segregated into operation
strategy, human resource culture, marketing and advertising, financial and key initiates. All these
are the different functional areas associated with entity. In order to achieve the best level of
growth business entity required to manage all these functional direction is the strategic way
possible.
Operation strategy
Company is currently utilising focused differentiation strategy. The SQ ratings could
reach to the mid high end currently the score is 7.5 stars as compare to the top entity which could
address 7.7 stars. Operations strategy of the entity is comprises with TQM, Six Sigma Training
and manufacturing systems (Xie, 2019). These structure could favour the entity to achieve high
growth opportunities in respective market. Company has also maximised the domestic market to
eliminate risk of currency. It has further installed plants in Asia Pacific region that could further
guide the best possible growth in the market. Operating profit has also increased that
Actigear Top companies
7.4
7.45
7.5
7.55
7.6
7.65
7.7
7.75
7.5
7.7
SQ Ratings
Column B

demonstrate about the effectiveness of the strategic choice. Operation strategy of entity is well
diversified as it is controlled through the team of professionals.
Human resource and culture
Human resource of company are managed with the support of separate department of
human resources. It has also given emphasis over functions like CSR. Proper supervision has
been established to achieve high level of proficiency. Company try to allocate salaries and
incentivise that can motivate the employee to mitigate all types of need including luxury needs
as well. Human resource management also practice talent management that could empower the
best level of strategic growth to company.
Marketing
Company has explored all potential sources to promote the products offer by business
entity. In context to the advertising expenditure company is investing heavily that could
empower proper strategic development of business entity. Company also approached to celebrity
for endorsement the products of business entity. This could further allow the growth in favour of
the organisation.
Financials
Company has managed the risk of default and debt equity ratio at a good level. Spending
has gone over which could maintain nil cash in hand. ROE has also decreased from 29.6% to
12.39
0.34
4.65
4.13
0.2270.1460.511
Financial position
Interest coverage ratio
Debt to Asset Ratio
Default risk ratio
Current ratio
Operating profit margin
Net profit margin
Dividend payout

29%. It becomes essential to improve the management of financial resources for the entity.
Financial position is good but it has a huge scope for improving the same. Interest coverage ratio
of company is 12.39 debt to asset ratio is .34 Default risk ratio 4.65 risk of default is low credit
rating company got is A and all pother element demonstrate that company got good scope to
achieve growth under respective market. Operating profit margin is 22.7% Net profit ratio is
14.6% dividend payout ratio is 51.1% are clearly demonstrated about the position of entity in
respective market. Based on the overall assessment it can demonstrate that financial position of
company is balanced at this point in time.
Key initiatives for following year
Company can follow the competitive pricing practices that will further support the entity
to achieve effective market growth. Asia Pacific region has also improved the growth and
potential ability of the business entity (Yinghua and et.al., 2019). Company can frame strategic
direction where it can expand the market growth by reaching the potential customers. Company
can also make some choices where it can shut business houses like Latin America Factory.
Company can also use a policy where it can re open some of its ventures in a market where there
is a huge growth of development.

REFERENCES
Books and Journals
Xie, X., 2019. Research on the Operation Management of Hema. World Scientific Research
Journal. 5(7). pp.97-101.
Yinghua, S. and et.al., 2019, October. Research and Analysis on Key Technologies of
Equipment Operation Management Based on Distribution Automation System. In 2019
3rd International Conference on Data Science and Business Analytics (ICDSBA) (pp.
23-28). IEEE.