Executive Summary - The Punjabi Rasoi

The Punjabi Rasoi is a restaurant specializing in Punjabi cuisine. This executive summary provides an overview of the company's history, expansion plans, target market, and financial status.

Running head: EXECUTIVE SUMMARY
Executive Summary
Name of Student:
Name of the University:
Author note:

1EXECUTIVE SUMMARY
The company chosen for this paper is The Punjabi Rasoi which was established in the
year 1999 in Bangalore, Karnataka. Apart from the company number, the website offers the
numbers of three other individuals named Rahul, Bhavya Dham and Bharath Dham. The
phone numbers of each mentioned are 080-2844-0344, 080-4128 5353 and 080-2572 3043
respectively and the company’s email address is ‘[e-mail]’. Having been
functioning for almost 10 years now, The Punjabi Rasoi has already been able to establish 3
branches across Bangalore and is now also in the process of expanding its home-delivery
systems, the restaurant is expecting to generate more profits, or get external investors so they
can avail extra financial help to expand their business further, geographically and
economically.
Along with this, the restaurant is also making efforts to be able to deliver food to
further locations, and this will require the employment of extra employees to be able to
complete this requirement. The company executives that own the restaurant will be making
their own efforts in targeting the right group of people who will be passionate about food, and
especially about Punjabi food. For this, it will be useful if the owners can first identify a few
people who are have rich assets and are also Punjabi, as their first target to attract investors.
The investors who are chosen by the Punjabi Rasoi associates will have invested capital into
the restaurant to aid in their growth should expect back their payment, with interest, in an
estimate of 3 years after a branch has been opened for service. Additional financing will also
be required to enhance the marketing strategies being used by the company, to make their
advertisements more desirable and appealing to the viewers.
The Punjabi Rasoi is in the restaurant industry, specialising in the Punjabi cuisine.
The company also offers services such as outdoor catering for various kinds of parties. The
restaurant’s key activities are of accepting and negotiating the terms of purchase with the
different suppliers, offer customers competitive prices for food items and finally, maintain the

2EXECUTIVE SUMMARY
standard according to the increasing brand loyalty being expressed by the customers. When a
guest walks into the restaurant, the main aim of the restaurant it to alter consumer preference
in a positive way towards the restaurant because the name and quality of the brand is a big
factor in an individual forming their preferences.
The restaurant is a private and independent company whose key partners are the local
wholesalers supplying the vegetables, rice and meat required for the menu items, along with
international and local food suppliers of the traditional Indian spices. It has been estimated
that the Punjabi Rasoi’s annual revenue will be approximately $2.3 million, with a projection
to increase once more outlets are introduced in different parts of India, and hopefully
internationally as well. Some of the desirable international locations will be Toronto and
Mississauga in Canada, California and New York in the US, London and Birmingham in the
UK.
There are a few note-worthy trends of the company which they have mastered their
skills in which are, delivering food to the homes of customers, elite marketing techniques
used to attract customers and expert specializing in specific food cuisine (Punjabi). They
currently do not possess any patents and trademarks, but are working towards establishing a
niche in superior Punjabi cuisine to make their brand and food authentic, and one of a kind.
Establishing a niche will allow the restaurant to increase their market share in the economy as
they will start gaining public appreciation for their food products.

3EXECUTIVE SUMMARY
The Punjabi Rasoi
Status: Private,
Independent Company
SIC Code: 7011
Website:
www.thepunjabir
asoi.com
Location:
Bangalore,
Karnataka
Estimated Employees:
39
Annual Revenue:
$2.3M
Financial
Status
Venture
Capital
Stage in
Business:
Generating
revenue