Marketing Campaign for Uber: Repositioning as a Commuting App
VerifiedAdded on 2022/11/14
|11
|3594
|299
AI Summary
This article discusses the marketing campaign for Uber to reposition it as a commuting app. It covers the Rossiter Percy Grid, target audiences, positioning strategy, SMART analysis, and creative strategy. Additionally, it suggests two drafts of advertisements for digital media.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.