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Marketing Plan Assignment - Travelodge organization

Write an essay covering several broad topics with relevant references and examples, within approximately 3000 words, using Harvard Style referencing.

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Added on  2020-11-23

Marketing Plan Assignment - Travelodge organization

Write an essay covering several broad topics with relevant references and examples, within approximately 3000 words, using Harvard Style referencing.

   Added on 2020-11-23

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Executive summary: Marketing plan can be defined as a document whichprovide information about the various activities which will be executed byan organization for promoting their goods or services in the market. There is various tool such as PESTLE, SWOT, porters five forces, value analysisetc. which can be used by manager in Travelodge organization for identifying the various external factors which have effect on marketing plan of an enterprise. Marketing objective of an enterprise is to increase sales by 5 to 10 percent within six months.Analysis of situation: Porters five force analysis:Threat of new firm: The company in which Travelodge company is operating is very big and new companies in order to enter into an industry requires to make huge capital investment. Which is not at all possible for small organisation to do so. Therefore, there is less chances of threat of new entrant.Threat of rivalries among existing firm: An industry in which travelogue company is operating its business consist of giants or powerful companies. As organisation is operating business at international level, therefore, business entity has to face competition from global companies as well. Hilton hotel is big competitor of Travelodge (Pradana, and .et.al. 2018).Threat of substitute: There is high chances of additional services which can be provided by competitors. Bargaining power of suppliers: Bargaining power of supplier is low, as supplier want to generate high profit by entering into a contract with suchbig companies like Travelodge.Bargaining power of buyers: High, as the switching cost for buyer is low they caneasily switch to other brand.Objective of Marketing:Travelodge marketing objective is to increase its sales by 5 to 10% within six months.Segmentation, targeting and positioning:It is better for Travelodge to focus on particular market rather than whole market because it simplifies the process of achieving target. Segmentation is the process where buyers or clients are divided according to their taste and preferences. Travelodge can target business class people. Marketing budget Basis Estimated budgetAdvertising activities£10.22Promotion £11.35Blog creators £8.27Campaigning £9.36Distribution £9.27Total £50.52Basic marketing plan for Travelodge
Marketing Plan Assignment - Travelodge organization_1

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