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Executive Summary on Apple Inc

   

Added on  2021-04-19

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Assignment: EXECUTIVE SUMMARYSummary and OutlineJennifer EnriquezGrand Canyon University: MGT- 660March 7, 2018

EXECUTIVE SUMMARY1The computer and mobile industry is highly competitive. Apple Inc is one of theleading brands in the mobile and computer industry. The company serves the market of thedeveloped nations but the possibility of its success in the developing economies is brightsince the developing countries have a market that can provide profit to the company. If such markets are penetrated then the roots of the company will spread out faster andgain huge momentum. The strategic plan will employ three types of strategic planning. 1.Entry of Apple Inc. products into the developing countries in order to enter anew market. Apple Inc. is one of the most reputed companies when it comes toinnovation and mobile phones in the market (Heracleous 2013). However,apple has competitors in the industry and at a lower price bracket. As suchFor Apple, to emerge as victorious in developing markets, pricing has to bekept in check. Therefore, the pricing has to control according to the economicsof the target market. For example according to economic times report TheiPhone SE was recently retailing for as low as INR 19,999 (approximately$306 at the current exchange rate) for the 16 GB variant, putting the device inthe mid-range segment of the Indian market(Chauhan, 2018).2.Market expansion in the key markets. Market expansion will lead to peoplegetting more choices on a set of products from the company (Gosens and Lu2014). For a product there can be various versions of the same and this willallow more sales and people will have the variety in selecting the products.Earlier in 2017, Cupertino executiveswith Indian government officials todiscuss duty concessions that would allow it to set up local iPhone assembly

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