Marketing Essentials: 7P's Marketing Mix and SOSTAC Model

Marketing Essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
PART-2............................................................................................................................................3
7P’s marketing Mix.....................................................................................................................3
SOSTAC Model...........................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
To understand role of marketing function has an example of Apple Inc. It is an American
multinational technology company that is headquartered in Cupertino, California. It has wide
brand portfolio and offers it’s services into multiple countries. In the end of the report will
discuss over marketing plan that will be proposed for the Apple Inc.
PART 1
(Covered in PPT)
PART-2
7P’s marketing Mix
It is a set of activities or tactics that organization implements in promoting brand or
product in the business market (Anjani, Irham and Waluyati, 2018). It comprises seven elements
product, price, place, promotion, process, physical evidence and process. Apple and Google both
has applied marketing mix strategy in order to gain their all framed objectives. Marketing mix
elements are described as follows:
Elements Apple Inc. Google
Product Apple Inc. has used product mix
strategy in order to build strong
customer base. It posses’ wide
product portfolio such as Mac,
iPhone, iPod, Apple Watch, Apple
TV, Accessories and Cloud
services. Each product has wide
product line that supports company
to attract customers for buying
product and services effectively.
HR management of Apple Inc.
always keep constant expansion in
While Google has implemented
diverse product strategy in order
to achieve financial benefits. It
posses’ wide product line i.e.
web-based products, operating
systems. Desktop apps, mobile
apps, services and others.
Product development strategy
uses by Google company for
expanding it’s business in global
market and takes competitive
advantage from it’s competitors.

it’s Apple products so that can
maintain sustainable business
performance in the business market
(Doand Vu, 2020).
But after that still company does
not achieve high market share
like Apple Inc. in the technology
market.
Price Premium pricing strategy has
followed by Apple Inc. that
supports to sell it’s products at
premium prices. Apple Inc. fix
premium price for the iPhone
product which is quite expensive as
compared Google and Samsung
products in gaining high profit
margin. With this strategy company
offers highly creative and
innovative features in iPhones that
encourages customer to buy this
brand. When company has
achieved high market share on it’s
iPhone products then uses
freemium pricing strategy. This
strategy includes two term free and
premium that denotes few Apple’s
products are free but users have to
pay extra cost to access or use
highly advanced features. With this
strategy, company maintains
excitement in it’s customers for the
product and services.
However, Google also has
adopted different pricing
strategy like freemium pricing
strategy wherein offers free
product and services but sells
value-added or premium features
i.e. Gmail to the customer. This
feature has premium version for
the business perspective. Market
orientated pricing strategy also
has followed by Google in order
to sell it’s product market
situation that has brought
financial benefits in the
business. It has implemented
penetration pricing strategy to
sell Google Fiber Internet and
cable television services that
supports to gain competitive
advantage from it’s competitors.
Currently it uses value-based
pricing strategy which supports
to give values customer’s money
by offering AdWords online
advertising services to them. It
denotes Google has
implemented effective pricing