Report on Marketing Plan of Clean Force Property Services
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Added on 2020-04-07
Report on Marketing Plan of Clean Force Property Services
Added on 2020-04-07
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RUNNING HEAD: STRATEGIC MARKETING PLAN1Strategic Marketing PlanClean Force Property ServicesSubmitted by:
Clean Force Property service2Executive SummaryThe report is based on the marketing plan of Clean Force Property Services. This eventually helps in managing the expectation of people associated with the organization. Clean Force Property Services serves the metropolitan Melbourne. The marketing plan helps in gainingmarket efficiency. The process of Price skimming includes introducing the product at a high price. In such a situation, the customer will buy the product at a high price because no one else offers it. Under extreme competition, it will be better for the business organization to deal with the price relate issues. These issues can easily be managed through an effective Price strategy. It further tries to increase itsmarket share.This includes an increasing market share within existingmarket segments. For the purpose it is important for the organization to manage the functions byselling more products or services in an established market or by finding new customers within existing markets. The marketing strategies have helped in gaining market accuracy and effectiveness on a long run.
Clean Force Property service3ContentsIntroduction......................................................................................................................................3Aim...............................................................................................................................................4Situation analysis.........................................................................................................................4A product (or brand or company) lifecycle analysis (PLC)............................................................4Significance..................................................................................................................................5Identification................................................................................................................................5Function.......................................................................................................................................6Effects..........................................................................................................................................6Considerations..............................................................................................................................6A BCG matrix..................................................................................................................................7An Ansoff analysis..........................................................................................................................7Growth strategies.........................................................................................................................8Market penetration.......................................................................................................................8
Clean Force Property service4Market development....................................................................................................................8Product development....................................................................................................................9Diversification............................................................................................................................103 principal marketing objectives....................................................................................................10A brand positioning strategy..........................................................................................................114 strategiesmarketing mix.............................................................................................................11Framework of marketing metrics...................................................................................................13ROI.............................................................................................................................................13Conclusion.....................................................................................................................................14Reference List................................................................................................................................14
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